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PEDIGREE launches AI-powered ‘Pawsome Playlist’ to help dogs stay calm this Diwali

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Innovative digital campaign blends science, technology, and empathy for pet wellbeing This Diwali, PEDIGREE, a leading pet food brand from Mars Petcare, has introduced the AI-powered ‘Pawsome Playlist’, a unique musical initiative designed to help dogs stay calm and relaxed amid the festive noise and fireworks. Recognising that loud sounds can trigger stress and anxiety in pets, the playlist features AI-generated tracks created using soothing rhythms … Read more

Eveready appoints The Minimalist as its digital agency partner

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Agency to lead digital strategy, creative storytelling, and influencer engagement for the legacy brand Eveready Industries India has appointed The Minimalist as its digital agency of record, entrusting the firm with driving the brand’s digital strategy, creative campaigns, and influencer marketing initiatives to enhance its presence across online platforms. With a legacy spanning over a century, Eveready has long been synonymous with trust, reliability, … Read more

Kalyan Jewellers celebrates the spirit of Chhath Puja with a heartwarming digital film

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Campaign captures devotion, love, and togetherness through everyday moments Kalyan Jewellers has unveiled a touching digital film celebrating Chhath Puja, portraying the festival’s spirit of faith, love, and companionship. Featuring actors Chhavi Pandey and Manas Shah, the film reflects how devotion weaves itself into the fabric of daily life and relationships. Set in the familiar warmth of a home on the eve of Chhath … Read more

MakeMyTrip launches year-end sale with Alia Bhatt and Ranveer Singh

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Up to 50% off as festive season fuels India’s travel boom MakeMyTrip has rolled out its much-awaited year-end “Travel Ka Muhurat” sale, starring long-time brand ambassadors Alia Bhatt and Ranveer Singh. The new campaign blends exaggerated humour with festive excitement, urging Indians to book their next getaway at the “right time.” Starting October 29, the month-long sale offers discounts of up … Read more

Tata Motors rebrands as Tata Motors Passenger Vehicles after Commercial Vehicle demerger

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Restructuring creates two independent listed entities for CV and PV businesses Tata Motors has officially rebranded itself as Tata Motors Passenger Vehicles (TMPV) following the demerger of its Commercial Vehicle (CV) division earlier this month. The company’s new trading symbol on the stock exchanges is now listed as ‘TMPV’, marking a significant milestone in Tata Motors’ ongoing corporate restructuring. The … Read more

Taboola and Paramount Advertising introduce ‘Performance Multiplier’ to boost CTV reach and results

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New solution helps SMBs measure and extend connected TV ad performance across the open web Taboola and Paramount Advertising have announced the launch of ‘Performance Multiplier’, a new Paramount-branded solution designed to help small and medium-sized businesses (SMBs) extend the reach and measurable impact of their Connected TV (CTV) campaigns beyond streaming platforms. According to Steve Ellis, COO of Paramount Advertising, the initiative demonstrates … Read more

Crompton celebrates Chhath Puja with AI-powered film “Jahan Crompton, Wahan Bharosa” connecting generations through trust

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Crompton celebrates Chhath Puja with AI-powered film “Jahan Crompton, Wahan Bharosa” connecting generations through trustBrand blends tradition and technology to highlight reliability and family values. Celebrating the spirit of Chhath Puja, Crompton Greaves Consumer Electricals Ltd. has launched an AI-powered short film titled “Jahan Crompton, Wahan Bharosa”, paying tribute to faith, purity, and gratitude – the festival’s core values. The film … Read more

Godrej Capital launches ‘Pakka Pata’ campaign to make first-time homeownership more accessible

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Celebrating the emotional milestone of owning a home across India’s emerging markets Godrej Capital, the financial services arm of the Godrej Industries Group, has unveiled its festive campaign ‘Pakka Pata’ through Godrej Housing Finance, celebrating the pride and permanence of first-time homeownership. The initiative highlights affordable housing finance solutions aimed at making homeownership easier for families across India’s Tier-2 cities. Rooted in … Read more

CNN’s Call to Earth Day marks fifth anniversary with global call to protect green spaces

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Half a million participants expected to join the 2025 edition celebrating conservation efforts worldwide On November 6, 2025, CNN will celebrate the fifth anniversary of its global environmental initiative, Call to Earth Day, uniting schools, organizations, and individuals around the world to take collective action for the planet. The 2025 theme, “Guard Your Green Space,” encourages communities to protect their natural surroundings – … Read more

Tech Mahindra unveils new brand identity, marking 39 years of innovation and transformation

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Tech Mahindra, a leading global provider of technology consulting and digital solutions, has unveiled a refreshed brand identity to commemorate its 39th anniversary. The new identity embodies the company’s evolution into an AI-driven, agile, and future-ready organization – signaling renewed clarity, confidence, and the promise to help enterprises ‘Scale at Speed’. Reflecting Tech Mahindra’s transformation journey, … Read more

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