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Bingo! Potato Chips has made a striking comeback in North and West India with a campaign that embraces humor, honesty, and a touch of mischief. Acknowledging its past challenges in these markets, the brand has launched a self-aware, playful “self-roast” campaign to reintroduce its potato chips range – now featuring two new flavours: Butter Garlic and Himalayan Pink Salt. The campaign … Read more
MakeMyTrip, one of India’s leading online travel companies, has introduced a groundbreaking AI-powered Semantic Search feature designed to revolutionize how travellers discover hotels and homestays. The new technology enables users to describe their stay preferences in natural language, eliminating the need to scroll through endless filters and drop-down menus. Built on the same AI framework as MakeMyTrip’s travel … Read more
Apple is reportedly preparing to introduce advertisements within Apple Maps as early as next year – a move that could reshape how users discover restaurants, shops, and other local businesses through the platform. According to Bloomberg’s Mark Gurman, who has previously predicted Apple’s push into ads within Maps, the company is now closer than ever to rolling out … Read more
Good news for refreshment seekers! For today only, Zepto Cafe is offering all beverages at a flat ₹99, giving you a perfect reason to treat yourself. Whether you’re craving a cold coffee, a creamy shake, or a soothing hot drink-there’s something for everyone. What’s on the menu Zepto Cafe already offers a wide variety of drinks at great value. … Read more
Times Internet has promoted Prasad Sanyal to Group Business Head. Sanyal, who previously served as Business Head at The Times of India for over two years, announced the move on LinkedIn. With experience at HT Digital Streams, Zee Media, NDTV, and CNN-IBN, he brings extensive media expertise to his new role. Meanwhile, Prerna Mahendru has … Read more
M&C Saatchi Group ANZ has promoted Emma Robbins to Group Chief Creative Officer following the departure of Steve Coll after two years with the agency. Robbins, who previously served as CCO Melbourne and ECD, has led award-winning campaigns for brands like Commonwealth Bank, Lifeblood, and the Minderoo Foundation. In her expanded role, she will oversee … Read more
In a strategic move poised to transform urban mobility advertising, Wrap2Earn, a Mumbai-based transit media company, has announced an exclusive partnership with Uber Shuttle, Uber’s intracity bus service catering to corporate professionals. Under the partnership, Wrap2Earn will manage exterior and in-vehicle branding across Uber Shuttle’s fleet of over 1,000 buses, which operate on more than 50 curated routes across major Indian … Read more
Aashirvaad Shudh Chakki Atta has launched a heartfelt digital campaign titled ‘Ghar Jaisa Chhath’, bringing the sacred rituals and traditions of Chhath Puja to devotees’ homes through an interactive online experience. The initiative beautifully blends cultural nostalgia with digital innovation, allowing people to celebrate the festival virtually while staying connected to its spiritual essence. At the core of the … Read more
NDTV has unveiled the NDTV Golf ProAm at the recently concluded NDTV World Summit 2025, introducing what is poised to become the most prestigious event on India’s corporate golf circuit. Rooted in the global tradition of ProAm tournaments, the NDTV Golf ProAm brings together professional golfers and amateurs, giving corporate leaders a unique opportunity to test their skills alongside … Read more
New Tri-Action Formula designed for oily, acne-prone, and sensitive skin Cetaphil, the dermatologist-recommended skincare brand, has announced the launch of its Gentle Exfoliating SA Range, featuring Sara Tendulkar as its new brand ambassador. The range, developed for oily, acne-prone, and sensitive skin, introduces the Gentle Exfoliating SA Cleanser, powered by an advanced Tri-Action Formula that promises smoother and refreshed skin after just … Read more
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