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Swiggy launches DeskEats 2.0 to redefine workplace dining

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Swiggy has unveiled DeskEats 2.0, the upgraded version of its popular desk-friendly meal service designed to make workday dining more convenient, diverse, and enjoyable for professionals across India. The platform now features over 200,000 curated dishes across 30 cities, tailored for easy, non-messy consumption at the workplace. The refreshed offering introduces themed collections such as Value Combos, Stress Munchies, Quick … Read more

Joy unveils new Skin Fruits campaign featuring Sanya Malhotra

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Joy Personal Care has launched a new campaign for its Skin Fruits Moisturising Cream, starring actor Sanya Malhotra, as part of its effort to reconnect with younger audiences through relatable storytelling and a modern creative lens. The campaign blends nostalgia with a contemporary twist, reaffirming Joy’s positioning as a brand that celebrates natural beauty and everyday confidence. … Read more

Cipla Health and MullenLowe Lintas Launch ‘Unfold’ to Redefine Sexual Wellness

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India’s consumer-health major Cipla Health has entered the sexual wellness category with the introduction of Unfold, developed in collaboration with MullenLowe Lintas Group’s design division dCell. The launch signals a significant shift: placing trust, modern aesthetics, and open conversation about intimacy at the core of a category traditionally shrouded in stigma. At the heart of the initiative is the … Read more

BlaBlaCar Finds Its Second Gear in India’s Carpooling Boom

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After its 2017 exit, the French carpooling giant has staged an unlikely comeback – with India now its largest market worldwide, according to TechCrunch. When BlaBlaCar first entered India in 2015, it promised to revolutionize intercity travel through shared rides and smart technology. But by 2017, the company had shuttered its India office, unable to keep pace … Read more

UNIQLO Launches 2025 HEATTECH Campaign with Cate Blanchett and Roger Federer

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Global fashion retailer UNIQLO has unveiled its latest 2025 HEATTECH campaign, featuring two global icons – newly appointed brand ambassador Cate Blanchett and longtime partner Roger Federer. The campaign celebrates UNIQLO’s pioneering HEATTECH innovation, combining warmth, sophistication, and effortless style for the modern winter wardrobe. The new visuals capture Blanchett in the WOMENS HEATTECH EXTRA WARM Cashmere Blend Turtleneck T-shirt and Federer in … Read more

Dulcoflex launches ‘kNOw Constipation’ campaign to break the silence around digestive health

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With nearly one in five Indians suffering from constipation, Dulcoflex, a leading digestive wellness brand, has launched its new campaign, “kNOw Constipation,” aimed at normalising conversations around one of the country’s most common yet under-discussed health issues. The campaign takes a light-hearted and relatable approach, using humour to destigmatize constipation without ridiculing sufferers-especially women, who are often more … Read more

‘We have to build like Jio’: Lenskart CEO Peyush Bansal on IPO and long-term vision

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IPO-bound eyewear giant Lenskart is gearing up for its public debut with CEO Peyush Bansal calling it a “Day Zero” moment – a fresh beginning rather than a culmination. In an interview with Moneycontrol, Bansal said going public is about building a new community of investors, earning their trust, and taking the next step in Lenskart’s growth journey. The company’s IPO … Read more

Storytelling, personalization, and ethics now define value over price: WPP Media Report

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WPP Media India has unveiled its latest playbook, “Beyond Price Tags: The Power of Premiumization in India’s E-commerce Boom,” a comprehensive report that explores how India’s digital marketplace is moving beyond discounts toward experience-driven consumption. The report highlights a fundamental shift in consumer priorities-where authenticity, storytelling, personalization, and ethical sourcing are redefining what “value” means. According to … Read more

Surej Salim is the new President of The Advertising Club Madras for 2025–26.

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Surej Salim, co-founder and COO of Digitally Inspired Media, has been elected President of The Advertising Club Madras for 2025–26. Previously serving as the club’s secretary, Salim brings nearly two decades of experience in advertising and marketing. He aims to foster collaboration, strengthen community engagement, and drive creative dialogue across the industry. The announcement was … Read more

KFC India Launches ‘The Great KFC Feastival’ Campaign, Celebrating Iconic Menu Comebacks

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KFC India has unveiled its latest campaign, ‘The Great KFC Feastival,’ ringing in the festive season with a flavorful celebration of its most-loved chicken creations. The campaign marks the return of fan favourites – Chizza and Double Down – alongside KFC classics like the Gold Burger and the 9-piece Chicken Bucket, all starting at just ₹299. Conceptualised by FCB Neo, the campaign film captures the spirit … Read more

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