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Uber rebrands ‘Uber Green’ to ‘Uber Electric’ and rolls out $4,000 EV grants

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The initiative supports drivers in transitioning to electric vehicles as part of Uber’s 2040 all-electric fleet goal. Uber Technologies has announced the rebranding of its “Uber Green” service to “Uber Electric”, alongside a $4,000 grant program to help U.S. drivers purchase electric vehicles. The move is part of the company’s broader “Go Electric” initiative aimed at achieving a fully zero-emission … Read more

Microsoft Azure and Collective Artists Network’s Galleri5 join forces to transform AI in filmmaking

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The collaboration aims to blend AI technology with creative storytelling for film, episodic content, and advertising. Collective Artists Network (CAN), India’s premier talent and media network, has announced a strategic partnership with Microsoft to accelerate AI adoption in filmmaking, episodic storytelling, and advertising. Leveraging Microsoft Azure’s advanced AI and cloud solutions, the collaboration seeks to enhance efficiency, scalability, and … Read more

Instagram rolls out customizable app icons for Teen Accounts

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The update lets teens choose from six creative themes, enhancing personalization and self-expression. Instagram has introduced a new feature exclusively for Teen Accounts, allowing users to customize their app icon with six distinct visual themes – including fire, floral, chrome, cosmic, and slime. Developed in collaboration with illustrator Carlos Oliveras Colom (@doncarrrlos) and Instagram’s in-house design team, the update brings a … Read more

HUL’s ad spend up 10.7% YoY in Q2FY26 to ₹1,661 crore

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Ad spends and profits rise as the FMCG major focuses on portfolio transformation and volume-led growth. Hindustan Unilever Ltd (HUL) reported a 10.7% year-on-year increase in advertising and promotions expenditure, reaching ₹1,661 crore in the second quarter of FY26, compared to ₹1,501 crore in the same period last year. The company’s consolidated net profit for Q2FY26 stood at ₹2,694 crore, up from … Read more

WPP launches WPP Open Pro, an advanced edition of its AI marketing platform

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The new platform expands WPP’s global reach and empowers brands to independently plan, create, and publish campaigns. WPP has unveiled WPP Open Pro, the next-generation edition of its AI-powered marketing platform, WPP Open. The new platform is designed to help brands of all sizes plan, create, and publish campaigns independently, while expanding WPP’s footprint across the global … Read more

ITC Sunrise Spices celebrates Chhath’s sacred legacy with ‘Urja Ka Vardaan’ 2.0

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ITC Sunrise Spices celebrates Chhath’s sacred legacy with ‘Urja Ka Vardaan’ 2.0The campaign revives timeless Chhath stories through Maithili Thakur’s soulful composition and a beautifully illustrated folk-art storybook. ITC Ltd.’s Sunrise Spices has launched the second edition of its celebrated Chhath campaign, ‘Urja Ka Vardaan’, honouring the faith, devotion, and spiritual energy that define the festival. Building on … Read more

Goibibo’s new campaign brings Rishabh Pant and Navjot Singh Sidhu together in a witty travel showdown

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The campaign celebrates great stays at great prices with humour, cricket banter, and unmistakable Indian flair. Online travel brand Goibibo has rolled out a lively new campaign featuring cricket favourites Rishabh Pantand Navjot Singh Sidhu in a playful travel face-off that highlights the brand’s core promise – great hotels at great prices. Brimming with humour, energy, and cricket camaraderie, the films … Read more

Bru Gold and Google Gemini bring AI-powered coffee moments to life with ‘Bru-Minder’

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The campaign reimagines coffee dates through personalization, creativity, and heartfelt connections. Hindustan Unilever’s iconic coffee brand BRU has launched “Bru-Minder”, an innovative digital activation powered by Google Gemini, designed to transform everyday coffee moments into personalized, AI-generated experiences. The campaign blends emotion with technology, celebrating love, connection, and the joy of sharing coffee. At its heart, Bru-Minder is a simple yet … Read more

JioSaavn celebrates festive season with ₹399 annual Pro plan

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The limited-time offer makes premium, ad-free audio streaming accessible to millions of music lovers across India. JioSaavn, the popular audio streaming platform with over 100 million monthly active users, has launched a special annual Pro plan priced at ₹399 for one year, timed with the festive season. The new Pro plan offers ad-free listening, unlimited downloads, and high-quality audio, along with … Read more

Whisper World partners with Red Chillies Entertainment for ‘The Ba*ds of Bollywood,’ setting new benchmarks in brand storytelling

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The collaboration leverages In-Content Advertising (ICA) to integrate top brands seamlessly into Aryan Khan’s directorial debut on Netflix. Whisper World, the global leader in In-Content Advertising (ICA), has joined forces with Red Chillies Entertainment for The Ba**ds of Bollywood*, the 2025 entertainment blockbuster streaming on Netflix and marking Aryan Khan’s directorial debut. As Red Chillies’ exclusive ICA partner, Whisper World … Read more

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