Newsroom 
Chirag Chandiramani has been elevated to Associate Vice President at Starcom India, as announced via his LinkedIn post. Previously serving as Senior Business Director, he has been with Starcom for nearly four years. A seasoned advertising professional with over a decade of experience, Chandiramani has worked with leading brands like P&G, Meta, Tata Motors, and … Read more
Anand Vaidya has resigned from his role as Director of Marketing and Corporate Communications at WebEngage, the SaaS platform known for its customer retention solutions. Vaidya announced his departure via LinkedIn, marking the end of a nearly four-year stint with the company. He joined WebEngage in 2021 as the global lead for PR and corporate … Read more
New visual identity, AI-driven experience, and multilingual content mark a platform evolution. ZEE5 has announced a bold rebranding and strategic repositioning, unveiling a new identity anchored in its language-first philosophy: ‘Apni Bhasha, Apni Kahaniyan’. The platform’s renewed focus centers on delivering culturally authentic, language-driven storytelling for India’s diverse audiences. As part of this transformation, ZEE5 has … Read more
The campaign celebrates modern luxury and features over 150 international beauty brands. Nykaa Luxe has unveiled its latest campaign with model and actor Lisa Haydon as the face of the initiative. The campaign spotlights a curated selection of global beauty brands available through Nykaa Luxe, both online and in-store. The film, directed by Shivin and … Read more
Door Bell Ki Chow Chow, No More Now” highlights the peace of interruption-free mornings. Milkbasket, the early-morning grocery delivery service, has launched its latest brand campaign titled “Door Bell Ki Chow Chow, No More Now.” The campaign draws attention to the daily disruptions caused by doorbells, knocks, and OTP calls-especially during personal moments like sleeping, meditating, working, … Read more
The Public Relations Consultants Association of India (PRCAI) has announced its new Managing Committee (MANCOM) and five National Chairs as part of the Executive Committee (EXCOM) for the 2025–2027 term. Kunal Kishore, Group CEO and co-founder of Value 360 Communications, has been elected President of PRCAI. He succeeds Atul Sharma, CEO of Ruder Finn India, … Read more
The gut health brand recently closed an extended seed round, pushing total funding past $1 million. Guttify, a diagnosis-led gut health brand incubated by LifeChart, has announced the appointment of Prashant Pitti, co-founder of EaseMyTrip, as a strategic advisor. Pitti has also made an investment in the company, though the financial terms remain undisclosed. Sharing … Read more
The collection delivers trend-forward styles in sizes above XL, catering to a long-overlooked segment. VIRGIO has introduced Beyond The Curve, an exclusive fashion line for curvy women, developed in collaboration with actor Anjali Anand. Focused on sizes above XL, the line addresses a gap in the market where style and size rarely meet. “Beyond The Curve was … Read more
The collaboration spans across Balaji Motion Pictures and Balaji Telefilms Digital. Netflix has entered into a long-term creative partnership with Ekta Kapoor’s Balaji Telefilms to co-create multiple projects across formats and genres. The collaboration will span scripted content developed under the banners of Balaji Motion Pictures and Balaji Telefilms Digital. Ekta Kapoor, a veteran content … Read more
Spotify has launched a new ad campaign designed to highlight the role of music in enhancing daily commutes. Titled “Toh aaj raaste mein kya suna?”, the campaign captures how everyday sounds-like traffic honks, ringtones, and snippets of conversation-can prompt people to turn to music during their travel time. The campaign is tailored to regional audiences and … Read more
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