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RISE Worldwide, Cricket Australia sell out sponsorship inventory for Australia vs India series

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Renewed partnerships and new brands reflect high interest in India’s cricket market, driving nearly 25% revenue growth. RISE Worldwide and Cricket Australia, whose Indian sponsorship partnership spans multiple years, have sold out all virtual sponsorship inventory in advance for the second consecutive year. The upcoming cricket action features a high-octane series with ODI World Champions Australia taking on T20 World Champions … Read more

Longitude 77 by Pernod Ricard India redefines Diwali gifting with craft and culture

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Limited-edition gift box transforms into a lamp, blending design, emotion, and tradition. This Diwali, Pernod Ricard India’s premium Indian single malt, Longitude 77, is reimagining festive gifting by combining craftsmanship, culture, and emotional storytelling. While Diwali has long celebrated relationships and meaningful exchanges, gifting in today’s fast-paced world often becomes transactional. Longitude 77 seeks to rekindle the heartfelt essence … Read more

Rajdeepak Das Named Jury President for Branded Entertainment at The One Show 2026

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Das to lead judging panel and contribute to selection of winners in Branded Entertainment category Rajdeepak Das, Chairman of Leo Burnett South Asia and Chief Creative Officer of Publicis Groupe South Asia, has been appointed Jury President for the Branded Entertainment discipline at The One Show 2026. In his role, Das will lead the panel of judges evaluating … Read more

Warner Bros. Discovery Explores Sale Amid Industry Upheaval

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Potential buyers show interest as media giant evaluates strategic options Warner Bros. Discovery, the media conglomerate behind HBO, CNN, and Warner Bros. Studios, has announced that it is exploring a potential sale, signaling another major shake-up in the global media landscape. In a statement, the company said it had begun “a review of strategic alternatives to maximize … Read more

Omnicom’s Acquisition of IPG Expected to Close in November

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Third-quarter revenue rises modestly as integration and costs weigh on profits Omnicom Group reported third-quarter revenue of $4.04 billion, up 4% from a year ago, driven by modest organic growth and favorable currency movements, as the advertising giant prepares to finalize its acquisition of Interpublic Group (IPG) next month. Profit FiguresNet income for Q3 fell 11.6% to $341.3 million compared … Read more

Dentsu appoints Rohit Potphode as Managing Partner

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Dentsu has appointed Rohit Potphode as Managing Partner – Sports, Gaming, Esports and Live Experiences to strengthen its Sports and Entertainment network in India. Reporting to Yosuke Murai, Potphode will lead culture-driven brand strategies across sports, gaming and live events. With over two decades of experience spanning IPL, ISL, Coke Studio, and Lakmé Fashion Week, … Read more

Saksham Jadon, founder and former CEO of Youngun, has joined MeldIt AI as Co-Founder

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Saksham Jadon, founder and former CEO of Youngun, has joined MeldIt AI as Co-Founder. With over eight years of experience in digital marketing and brand strategy, Jadon aims to scale the AI-driven platform that helps brands, creators, and agencies simplify social media content creation. Known for building viral campaigns at Youngun, he has previously worked … Read more

Sebamed celebrates the tenderness of firsts with #PehlaDiya Diwali campaign

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The campaign film captures the warmth of early parenthood, encouraging families to embrace gentle, mindful moments of love and care. https://www.instagram.com/reel/DPnmihqEZ4G/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Sebamed, the German skincare brand distributed and marketed in India by USV, has launched a heartfelt festive campaign titled #PehlaDiya, celebrating the tenderness of new beginnings – from a baby’s first smile to their first Diwali. … Read more

Mamaearth unveils new campaign starring Palak Tiwari

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The ‘Rice Face Wash’ campaign celebrates hydration and glow, connecting with young skincare enthusiasts who value freshness and radiance. Mamaearth has launched a new digital campaign for its Rice Face Wash, featuring brand ambassador Palak Tiwari in a vibrant, tennis-inspired film that adds a playful twist to skincare storytelling. Centred on the product’s double hydration formula powered by rice water and niacinamide, the … Read more

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