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DDB Mudra Group has elevated Niharika Dixit to Senior Partner – Digital. Previously serving as Partner – Digital, Dixit announced the news on LinkedIn. With a decade of experience across media planning, performance marketing, strategy, and social media, she has worked with firms like Jack Morris Media, Innoexcel Technologies, Adsplay International, and Gemexi.
The Mahindra Group has announced the appointment of Asha Kharga as Chief Customer Officer of Mahindra Holidays & Resorts India Ltd. (MHRIL), effective July 1, 2025. Currently serving as the Group’s Chief Customer Officer, Kharga brings over 28 years of experience in building premium, customer-centric brands. She will lead MHRIL’s brand transformation, guest experience innovation, … Read more
No Indian entries shortlisted in Innovation Lions category FCB India has earned the country’s first shortlist at the 2025 Cannes Lions International Festival of Creativity, securing a spot in the prestigious Dan Wieden Titanium Lions category. The shortlisted campaign, titled “Lucky Yatra,” tackled the issue of ticketless travel on Indian trains by offering positive incentives for ticket purchases, shifting the approach from penalties to rewards. … Read more
Tool available until 30 June via campaign website, offering personalised itineraries. Agoda has introduced a limited-time AI Vacation Planner for users in India, powered by Google’s artificial intelligence. The planner is accessible via a campaign website until 30 June, designed to simplify the process of travel planning by offering personalised itineraries. Bollywood actor Ayushmann Khurrana stars as the campaign’s face, appearing … Read more
Haier India named broadcasting partner on SonyLIV across connected TVs and mobile devices. Haier, the global home appliances brand, has returned to Paris as the official partner of Roland-Garros for the third consecutive year. This continued association reflects Haier’s commitment to values such as innovation, high performance, and competitive spirit-principles that align closely with the spirit of the iconic tennis tournament. … Read more
MrBeast becomes first YouTuber to surpass 400 million subscribersSurpassing T-Series, MrBeast sets a new global record for individual content creators on YouTube. In a landmark moment for digital content creation, Jimmy Donaldson, widely known as MrBeast, has officially become the first YouTuber to surpass 400 million subscribers. This unprecedented achievement places him well ahead of India’s T-Series, which currently … Read more
The acquisition and lab launch reinforce IBM’s commitment to enterprise AI innovation. IBM has acquired Seek AI, a New York-based startup that enables natural language querying of enterprise data. While financial details remain undisclosed, the acquisition marks a strategic move to bolster IBM’s enterprise AI capabilities. Concurrently, IBM has launched watsonx AI Labs, an innovation hub for … Read more
Part of Musk’s broader vision to make X the Western equivalent of WeChat. Elon Musk has unveiled XChat, a new private messaging feature on X (formerly Twitter), as part of his ambitious plan to transform the platform into a full-fledged “everything app.” The launch moves X closer to becoming the Western counterpart to China’s WeChat, integrating messaging, media, payments, and even dating. … Read more
Enamor, one of India’s leading women’s innerwear brands, is gearing up for a major brand overhaul aimed at connecting with Gen Z consumers. Set to launch in October 2025, the rebrand will move away from its decade-old ‘Fabulous As I Am’ positioning to reflect evolving ideas of femininity and comfort. The refresh stems from internal … Read more
Air India is undergoing a major transformation in its workforce, significantly lowering the average age of its cabin crew from the late 40s to 29. This shift is part of a broader strategy under the Tata Group’s ownership to modernise the airline and enhance operational efficiency. In a recent interview with CNBC-TV18, CEO Campbell Wilson … Read more
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