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Myntra, the fashion, beauty, and lifestyle destination, has dropped a new episode of Jet Set Slay on its interactive content platform, Glamstream. The show continues to blend celebrity stories with shoppable fashion, letting viewers explore their favorite stars’ style and shop their looks in real time. The latest episode features actor Tamannaah Bhatia, who brings her signature … Read more

In a celebration of flavour and festivity, Hocco Ice Cream has partnered with Haldiram’s to introduce two limited-edition ice creams – Orange Barfi and Milk Cake – just in time for Diwali. The collaboration, themed ‘Cooler, Together’, brings a creative twist to India’s festive indulgence, blending the nostalgia of traditional mithai with the cool freshness of ice cream. https://www.instagram.com/reel/DPdQ5ljDKRp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised and executed by Collective Creative … Read more

Xebec Communications has launched ‘Tyohar Mera Style’, a new festive campaign for Pigeon Appliances, celebrating India’s diverse ways of celebrating festivals. The digital-first initiative combines short films, influencer and food blogger collaborations, print, select OOH, and festive collaterals – all centred on one idea: every Indian has their own festive style. At its core, ‘Tyohar Mera Style’ recognises that … Read more

Following last year’s nostalgic nod to Karisma Kapoor’s Sona Kitna Sona Hai, Instamart is back with a playful Diwali campaign featuring Bollywood star Sonakshi Sinha. Dubbed “Asli Sona,” Sonakshi headlines the campaign just ahead of Dhanteras, highlighting Instamart’s promise to deliver essentials-including gold coins, jewellery, and festive items, in under ten minutes. https://www.instagram.com/reel/DPtEwOFkXNe/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised in-house, the … Read more