Newsroom 
The campaign, created by DDB Mudra, positions Meta AI as a tool for inspiration and daily creativity. Meta has launched its intelligent assistant, Meta AI, in India with a campaign rooted in a simple, familiar question: “Aaj kya karoge?” (What will you do today?). Conceptualised by DDB Mudra, the campaign aims to reshape how people see and interact with … Read more
The strategy blends heritage-driven storytelling with localised content and high-impact performance marketing. Kickers, the iconic French lifestyle and footwear brand, has officially made its debut in the Indian market. To spearhead its digital presence, Kickers has partnered with Team Pumpkin as its integrated digital media agency, with the Kolkata team leading the mandate. The collaboration kicked off with the … Read more
The refreshed logo showcases a stylized ‘O’ with flowing cuts-symbolizing openness, connectivity, and scalability in enterprise tech. Aurionpro Solutions, a leading global enterprise technology provider, has introduced a new brand identity, marking its strategic evolution toward a product-centric, IP-led business model. Central to this rebranding is a bold new philosophy: “Lead the Next.” This mantra reflects Aurionpro’s … Read more
Instamart’s “Daddy Deals” brings last-minute gift options like wallets, watches, razors, belts, and phones—delivered in just 10 minutes. For many Indian fathers, a wallet isn’t just a money holder-it’s a mini time capsule. This Father’s Day, Instamartreimagines this beloved symbol through a playful, nostalgic lens with its latest campaign. Instamart’s digital film celebrates the iconic “papa … Read more
Trent trims stake in joint ventures with Inditex; doubles down on Zudio and Westside expansion. Trent Limited, the retail arm of the Tata Group, has scaled down its stakes in its joint ventures with Spanish fashion giants Zara and Massimo Dutti as part of a strategic move to strengthen its own retail brands. According to … Read more
Air India changes profile images to black across all platforms in a gesture of mourning and solidarity. Following the tragic crash of Air India Flight AI171, the airline has turned all its official social media accounts dark as a mark of respect for the lives lost. Air India’s profiles on X, LinkedIn, Instagram, and Facebook now feature a plain … Read more
Truecaller has unveiled ‘Secure Calls,’ a new feature under its Truecaller for Business platform, aimed at strengthening protection against call spoofing. The launch builds on Truecaller’s Verified Business solution and introduces call-level verification to ensure each business call is authenticated in real time. With Secure Calls, businesses subscribing to Truecaller for Business can authenticate outbound … Read more
Archit Kumar Baisoya has joined Dubai-based Octomedia X as Head of Marketing. The newly launched agency focuses on nightlife marketing for restaurants, lounges, and party venues. Baisoya brings rich experience across media, digital strategy, and brand marketing, having held key roles at Saregama, IncNut Digital, MediaCom, Disney Star, and Hindustan Times. His most recent stint … Read more
Shivnath Thukral is stepping down as Vice President, Public Policy at Meta India after over 7.5 years with the company. He announced his departure on LinkedIn. Previously, he served as Public Policy Director for India & South Asia at Facebook and has held roles at Essar Group, Carnegie India, and NDTV.
Havas Media India has announced key leadership elevations across its investment and business verticals. Ramsai Panchapakesan is now President – Investments and Partnerships, Binu Thomas becomes Managing Partner – Investments and Buying, and Manish Sharma has been elevated to President – Arena India. These moves reflect Havas’ focus on driving integrated strategies, client growth, and … Read more