Newsroom 
NDTV has welcomed anchor-reporter Malika Malhotra to its editorial team, reinforcing its commitment to credible and purpose-driven journalism. With nearly a decade of experience, Malhotra is known for her impactful ground reporting, including the farmers’ protest and the Joshimath crisis. Praising NDTV’s ethos of calm, clarity, and connection, she joins ahead of her new show … Read more
Tool includes AI features, platform-safe templates, and direct integration with major ad networks. Adobe has introduced Adobe Express for Ads, a new suite within Adobe Express designed to help small businesses create and manage advertising campaigns across platforms like Google, LinkedIn, Meta, and TikTok, with Amazon Ads integration coming soon. Built for ease of use, the platform includes social safe zones-guidelines … Read more
The new kit, priced at ₹5,999, is available starting today across club stores, adidas retail outlets, and online. Adidas has officially revealed the Manchester United Home Kit for the 2025/26 season, designed to capture the essence of the club’s history and the spirit of Old Trafford, famously known as The Theatre of Dreams. The design draws inspiration from … Read more
The partnership aims to strengthen Supertails’ digital presence and reach more pet parents across India. AdLift, a global digital marketing agency recently acquired by Liqvd Asia, has secured the SEO and website maintenance mandate for Supertails, a growing digital platform offering pet food, supplies, and expert veterinary consultations. Under this partnership, AdLift will lead efforts to enhance … Read more
The digital film highlights the protective love behind a father’s “No,” ending with a thoughtful “Yes.” SBI General Insurance has launched a heartwarming Father’s Day video, capturing the timeless essence of a father’s guidance. The film uses humour and emotion to show how a father’s habitual “No” across generations is less about denial and more about care and … Read more
Retail and digital activations across India promote JBL’s latest audio tech alongside the iconic superhero. JBL has launched a new campaign titled “The Sound of Greatness”, in collaboration with Warner Bros. Discovery Global Consumer Products India, ahead of the upcoming release of Superman, directed by James Gunn, which hits theatres on July 11. The campaign spotlights JBL’s Live Series Headphones, True … Read more
A recent Meta-commissioned GWI study reveals that nearly 80% of Indian consumers discover new products through social media, with 96% of these discoveries occurring on Meta platforms, including Facebook, Instagram, and WhatsApp. The study highlights the significant role of short-form video content in driving purchases. Approximately one-third of viewers who watch videos or Reels featuring products … Read more
An AI-powered digital experience lets users create personalised movie posters with Nani, spotlighting homemakers as co-stars. Following the appointment of actor Nani as the brand ambassador for Aashirvaad Masalas in Andhra Pradesh and Telangana, ITC has rolled out an innovative digital campaign powered by AI and delivered via a WhatsApp bot. This experience allows users … Read more
Ajit Singh Kaunsal has joined New Media Holding as vice president and head of marketing. With over 16 years of experience in media marketing, he has led brand transformation, audience growth, and strategic GTM campaigns across digital entertainment platforms. Prior to this, he was associate director of marketing at MX Player and has also worked … Read more
Rohit Talwar has stepped down as Vice President and Head of Marketing at Castrol India and South Asia, with his last working day set for August 8, 2025. Appointed in November 2023, Talwar is leaving to pursue opportunities outside the company, as noted in a stock exchange filing. Meanwhile, Castrol has appointed Vishal Thakkar as … Read more