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Siddhant Chaturvedi Fronts Campus Activewear’s New Air Capsule Pro Campaign

The digital-first campaign spans Video+, social media, influencer partnerships, and e-commerce platforms. Campus Activewear, a leading name in sports and athleisure, has launched the Air Capsule Pro, an upgraded version of its flagship Air Capsule Collection. Engineered for everyday versatility, the new variant offers impact cushioning, minimal design, and multi-occasion wearability-from the gym to the office to … Read more

Sony Sports Network Launches Campaign Ahead of India-England Test Series 2025

The animation-led campaign highlights India’s fresh start and renewed ambition in Test cricket. Sony Sports Network has rolled out a new campaign, ‘Ground Tumhara, Jeet Hamari’, ahead of the much-anticipated India tour of England 2025. The five-Test series, part of the ICC World Test Championship, begins June 20 and will be played across iconic venues-Lord’s, The … Read more

Asian Paints Launches ‘Socha Bhi Nahi Hoga’ Campaign for World Interiors Day 2025

The four-part ad series showcases innovative, user-friendly design solutions for modern homes. To celebrate World Interiors Day 2025, Asian Paints has unveiled its latest corporate campaign, ‘Socha Bhi Nahi Hoga – Beyond Your Imagination’. Executed by Ogilvy, the campaign reflects Asian Paints’ mission to inspire homeowners with creative, accessible design ideas that go beyond conventional expectations. The campaign features … Read more

Coca-Cola Eyes Billion-Dollar Brand Expansion in India

Coca-Cola is set to expand its portfolio of billion-dollar brands in India, underscoring the country’s growing role in its global growth strategy. According to Henrique Braun, Executive Vice President and COO of Coca-Cola, India has already produced three billion-dollar brands-Thums Up, Maaza, and Sprite – with more likely to follow. “India’s vibrance makes it a … Read more

Bagline Collaborates with Karan Johar to Spotlight Tommy Hilfiger Luggage

Bagline Collaborates with Karan Johar to Spotlight Tommy Hilfiger LuggageThe partnership aims to strengthen the brand’s footprint in India’s travel and lifestyle segment. Bagline has joined hands with renowned filmmaker Karan Johar to showcase the newest collection of Tommy Hilfiger luggage. Johar was recently seen at the Cannes Film Festival, where he used Tommy Hilfiger … Read more

Abhishek Bachchan Tops Indian Streaming Academy’s 2025 Streaming & Digital Power List

Aditi Rao Hydari, Aditya Roy Kapur, and Carry Minati follow as ISA celebrates India’s most influential digital voices. The Indian Streaming Academy (ISA), a body dedicated to celebrating excellence across OTT platforms and digital storytelling, has unveiled the 2025 edition of its Top 100 Streaming & Digital Power List. This annual list highlights the most … Read more

Apple Set to Rename All Its Operating Systems

Apple is preparing to overhaul the naming convention for all its operating systems, according to a Bloomberg report. Instead of incrementing version numbers sequentially, future OS versions will reflect the upcoming year – a shift similar to the automotive industry’s model-year system. For instance, the next major iPhone update, expected in 2025, will be named iOS 26 – not … Read more

Fastrack’s ‘Groove’ Campaign Puts India’s New-Age Music Scene in the Spotlight

Fastrack, the youth-focused fashion brand, has unveiled its latest collection, ‘Groove’, inspired by the rhythm, creativity, and rebellious spirit of contemporary music culture in India. The Groove Collection channels the visual energy of music-drawing from the pulse of beats, disco aesthetics, and vibrant lights-translating them into bold, trend-forward timepieces. But it’s not just about style. The campaign is … Read more

Channel Factory Launches AI Tools to Enhance Ad ROI and Campaign Precision

Channel Factory has introduced Channel Factory Intelligence, a fully integrated AI suite designed to improve advertising performance, brand suitability, and contextual precision across digital video platforms. The launch includes two flagship tools: the Media Intelligence Hub and the Chatbot Assistant-both aimed at maximising return on ad spend and improving campaign visibility. The AI suite is powered by proprietary machine learning … Read more

Tata Trusts Redefines Periods as a Sign of Health with ‘Maheena Aa Gaya’

Tata Trusts has launched a powerful new campaign titled “Maheena Aa Gaya”, aiming to challenge long-held stigmas around menstruation and reframe it as a natural indicator of good health rather than a source of shame or impurity. The campaign comes at a time when over 355 million people in India menstruate, yet silence and misinformation still … Read more