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NDTV Profit IGNITE – Diwali Edition ushers in Samvat 2082 with ideas, insights, and innovation

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This Diwali, as India welcomes Samvat 2082, NDTV Profit is set to light up the season with the Diwali Edition of IGNITE, its flagship thought-leadership platform. Staying true to its name, IGNITE aims to spark conversations, inspire ideas, and uncover opportunities by bringing together some of the country’s most influential leaders in business, finance, and entertainment. This special edition of NDTV … Read more

Birla Opus Paints celebrates family warmth in new Diwali campaign

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Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled its latest Diwali digital film under the brand’s ‘Duniya Ko Rang Do’ philosophy. The campaign emphasizes that the festival’s true glow comes not from lights or rituals, but from the warmth, love, and togetherness that bring families closer. The film opens with a retired … Read more

Lay’s unveils fresh look as it removes artificial ingredients

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Lay’s, the iconic potato chip brand from PepsiCo, has unveiled its biggest global redesign in nearly a century, reinforcing its commitment to authenticity, transparency, and real ingredients. The refreshed identity highlights Lay’s ‘farm to bag’ story, celebrating its roots in family-owned farms and reminding consumers that every chip begins with real potatoes. A recent survey revealed that 42% of … Read more

WPP Media secures integrated media mandate for Leeford Healthcare

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WPP Media has been appointed as the integrated media partner for five key brands within Leeford Healthcare’s consumer portfolio. The mandate spans ATL, full-funnel digital including e-commerce and q-commerce, performance marketing, and SEO, covering end-to-end strategy from digital commerce to consumer engagement. Leeford Healthcare, a fast-growing player in pharmaceuticals, personal care, and orthopedics, aims to leverage this partnership … Read more

Hyundai Motor India launches ‘Hyundai Always Around’ nationwide campaign

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Hyundai Motor India Limited (HMIL) has announced the nationwide rollout of its festive customer engagement initiative – ‘Hyundai Always Around’. Scheduled for October 12, 2025 (Sunday), the day-long campaign will reach out to customers at prominent locations and housing societies, bringing Hyundai’s sales, service, and exchange offerings closer to them. The initiative aims to enhance convenience for existing and prospective … Read more

30 years of Sony Pictures Networks India: From one channel to a multimedia powerhouse

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Sony Pictures Networks India (SPNI), the consumer-facing identity of Culver Max Entertainment, marked its 30th anniversary on October 8, 2025 – a milestone that celebrates its remarkable journey from a single television channel to one of India’s most influential media networks. Launched in 1995 with Sony Entertainment Television (SET), the network brought a new wave of storytelling to Indian television, combining … Read more

Shubman Gill bowls over pet parents in Bowlers’ new campaign on mindful care

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Bowlers, the pet nutrition brand from Allana Pet Solutions (APS), has launched a new campaign featuring Indian cricket captain Shubman Gill as its brand ambassador. Titled “Every Batsman Needs a Bowler,” the campaign draws a heartfelt parallel between cricket and pet parenting – celebrating the bond of care, companionship, and nourishment that helps pets thrive. In the campaign film, Shubman … Read more

Rahul Dravid joins Freedom Refined Sunflower Oil as brand ambassador

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Freedom Refined Sunflower Oil has announced the appointment of legendary cricketer Rahul Dravid as its new brand ambassador. Celebrated for his discipline, reliability, and calm leadership, Dravid embodies the brand’s core values of trust, quality, and consistency – making him a natural fit for Freedom’s vision of mindful, health-conscious living. Through this partnership, Dravid will feature across television, digital, and … Read more

Hellmann’s and Edelman India launch ‘Tastebuds Approved’ campaign celebrating the joy of creamy sandwiches

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Hellmann’s latest integrated brand campaign, ‘Dry Bread Gone, Creaminess On!’, is giving sandwiches across India a much-needed creamy upgrade. Led by a pair of outspoken “Taste Buds,” the campaign celebrates the indulgent joy of creamy sandwiches – turning a universal pain point (dry bread) into a playful cultural moment. Conceptualised to feel fresh, local, and deeply … Read more

Bajaj Auto ignites Pulsar’s digital revolution with ‘Pulsar Underground’ – an AI-powered creator platform for India’s daring youth

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Bajaj Auto is taking its iconic Definitely Daring spirit into the digital age with the launch of Pulsar Underground – an AI-driven creator platform that celebrates youth expression through music, dance, stunts, graffiti, and AI-generated art. For over two decades, Pulsar has stood for rebellion and individuality. Its legendary campaigns, including Duniya Dekhti Hai Tu Dikha, encouraged riders to own their spotlight. … Read more

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