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Godrej Pet Care, a division of Godrej Consumer Products, has introduced Godrej Ninja, a new dry dog food brand designed to improve gut health and immunity in pets. The launch comes at a time when the Indian pet care market is estimated at ₹6,000 crore, with pet food alone accounting for approximately ₹5,000 crore. Gastrointestinal issues, often caused by poor nutrition, … Read more
Flipkart, India’s homegrown e-commerce giant, has unveiled a new television and digital campaign for Flipkart Minutes, promoting the quick delivery of fresh vegetables starting at just ₹9. Conceptualized by Leo Burnett, the campaign blends affordability, convenience, and a dash of nostalgia, drawing inspiration from the iconic Bollywood film 3 Idiots. The ad cleverly reimagines the family of Raju Rastogi, … Read more
The Advertising Standards Council of India (ASCI) has released its Annual Complaints Report for 2024–2025, highlighting a significant spike in advertising violations across multiple sectors. ASCI processed 9,599 complaints and reviewed 7,199 advertisements, with 98% requiring some form of modification. Offshore betting emerged as the most violative category, accounting for 43% of total infractions. Realty followed at 24.9%, with personal care (5.7%), healthcare (5.23%), and food … Read more
BREEZER has unveiled a new brand platform, BREEZER Tribe, aimed at celebrating fashion, culture, and community through self-expression and social connection. Timed ahead of Friendship Day, the launch includes an exclusive merchandise drop and a new music video. BREEZER Tribe is designed to resonate with young, style-conscious consumers, encouraging them to embrace bold aesthetics and vibrant identities. The merchandise … Read more
Air India has launched a powerful new campaign titled ‘There is an Air About India’, celebrating the vibrant, confident, and ever-evolving spirit of a new India. The campaign serves as a tribute to the nation’s bold identity and its rising global presence—an energy that Air India proudly carries across the world. Developed in partnership with McCann, the campaign … Read more
Centerfruit has teamed up with Paytm to launch a unique audio branding campaign that brings a playful twist to everyday digital transactions. Rolled out across over 10,000 retail stores in Delhi and Kanpur, the initiative replaces Paytm’s standard “thank you” alert with Centerfruit’s signature “laplaplap” sound after each successful payment. This campaign marks a fresh way to activate Centerfruit’s popular tagline, ‘Kaisi Jeebh Laplapayee’, … Read more
Pragya Bijalwann has been appointed as Chief Marketing Officer and Head of Marketing at Voltas Limited – A TATA Enterprise, effective January 2025. With over 20 years of experience across lubricants, paints, and consumer goods, she brings deep marketing expertise. Prior to this, she served as CMO and VP of Marketing at Crompton Greaves, leading … Read more
Anuj Gupta has been promoted to Senior Vice President at Havas Media Network, a role he announced via LinkedIn. With nearly four years at the company and over 19 years of experience in advertising and media, Gupta brings deep expertise in strategy, planning, and buying. His career spans diverse categories including FMCG, gaming, telecom, e-commerce, … Read more
WPP has unveiled WPP Media, a fully integrated, AI-powered media company designed to deliver personalized marketing at scale. Replacing the GroupM brand, WPP Media reflects the increasing demand for unified media, data, and production capabilities. Managing over $60 billion in annual media investment, WPP Media partners with 75% of the world’s leading advertisers across 80+ markets. Mindshare, Wavemaker, and EssenceMediacom will … Read more
Sambit Mohanty has been elevated to Executive Vice President at McCann Bangalore, where he will serve as both Business Leader and Creative Head, effective next month. With over 20 years in advertising, Mohanty brings deep brand insight and creative expertise to his expanded role. Reporting to Prasoon Joshi, he aims to drive innovation and client … Read more
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