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Partners invited to join a leading creative platform spotlighting innovation in AI, design, and storytelling across India’s marketing ecosystem. The Big Bang Awards 2025, organised by The Advertising Club Bangalore, are set to return as one of India’s premier showcases of creative, digital, media, and marketing excellence. Recognised as the largest creative awards platform outside Mumbai, the … Read more
The makeover includes a new jingle, brighter packaging, and bolder visuals designed to make the brand as craveable as its pizza. Just days after Pizza Hut revealed its brand refresh, Domino’s Pizza rolled out its first major refresh in 13 years, aiming to make every touchpoint as irresistible as the pizza it serves. The refresh introduces hotter, more vibrant colours, bolder typography … Read more
The campaign, conceptualised by FCB India, showcases how Diwali is shaped not just by celebration, but by the warmth of preparation and the joy of reunion. Diwali is a festival of light, love, and togetherness, a time when homes glow with warmth and anticipation. vivo, the global smartphone brand, continues its tradition of celebrating the #JoyOfHomecoming with a new … Read more
At FICCI FRAMES 2025, Netflix India’s Vice President of Content Monika Shergill reflected on how the platform’s decade-long journey has redefined Indian storytelling and taken it to global audiences. Netflix India celebrated a milestone at the 25th edition of FICCI FRAMES, where Monika Shergill, Vice President – Content, discussed the platform’s ten-year journey and its role in … Read more
Saffron, pistachio, gulab jamun, and motichoor are reimagined in handcrafted coffee beverages and desserts, blending tradition with contemporary café indulgence this festive season. Embracing the festive spirit, Third Wave Coffee unveils its limited-time Diwali menu – a celebration of flavour, nostalgia and togetherness. Inspired by the joy of shared moments, the collection blends timeless Indian … Read more
A celebration of women moving through life on their own terms – with confidence, authenticity, and ease. Campus Activewear, one of India’s largest and fastest-growing Sports and Athleisure footwear brands, today unveiled the second edition of its You Go, Girl! campaign led by National Award-winning actress Kriti Sanon. Building on the first chapter that encouraged women to … Read more
The campaign promotes the Turmeric Range, combining natural ingredients and science to enhance confidence in one’s natural beauty. Himalaya Wellness has introduced its new campaign, ‘Unspot Your Natural Glow’, featuring actor Mithila Palkar, coinciding with International Turmeric Day on October 8. The initiative highlights the brand’s Turmeric Range – face wash, serum, and dark spot … Read more
Policybazaar has launched an emotional short film, Ashray, inspired by the true story of a young boy whose family found hope and support through health insurance during a medical crisis. The film tells how Ashray suffered a life-changing accident while playing Holi. His father, Sunny Bhatia, faced mounting medical bills running into lakhs of rupees. Thanks … Read more
House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has unveiled its latest campaign, Yaaron Wali Baat 2.0, spotlighting the courage and joy found in shared first experiences with friends. The film, Karo Kuch Pehli Baar Jab Saath Hon Yaar, showcases how friendship inspires confidence, turning everyday moments into lasting memories. Brand ambassador Kartik … Read more
RepIndia wins integrated creative mandate for OPPO IndiaThe agency will lead OPPO India’s creative strategy, digital communication, and social listening following a multi-agency pitch. RepIndia has been appointed to handle OPPO India’s end-to-end creative mandate, combining data-driven insights with performance-led creativity. The agency will manage digital storytelling across platforms, tailoring content for India’s diverse smartphone … Read more
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