Newsroom 
Schweppes, the premium mixer brand from The Coca-Cola Company, has launched a new campaign in collaboration with Blinkit, featuring legendary Punjabi artist Jazzy B. The campaign introduces 10-minute delivery of Schweppes products through Blinkit, offering an instant solution to elevate any party scene. A Remix of Music and Moments The campaign centers on a refreshed version of Jazzy B’s iconic … Read more
Paytm has appointed Ramana Kumar as CEO for its Middle East operations. With over 20 years of experience in fintech, payments, and banking, Kumar previously served as founding CEO of UAE-based Magnati and held senior roles at First Abu Dhabi Bank and the National Bank of Abu Dhabi. Known for driving innovation and scalable payment … Read more
Neha Ahuja has been appointed Vice President of Strategy for Coca-Cola India and Southwest Asia, effective June 1, 2025. She will lead strategic initiatives to drive regional growth and transformation. Neha joins from Boston Consulting Group, where she spent 17 years, most recently as Managing Director and Partner, advising clients across consumer goods, automotive, and … Read more
Feature Currently Available to Select U.S. Users, Broader Rollout Planned Amazon has begun testing a new AI-powered feature that delivers short-form audio summaries on select product detail pages. This move is part of the company’s continued investment in artificial intelligence to enhance the shopping experience. The new functionality provides concise, AI-generated product overviews by analyzing data such as … Read more
Initiative Promotes Gender-Neutral Skincare Habits and Daily Self-Care Skincare brand Deconstruct has concluded its 60-day Skincare Internship initiative, rolled out across India. The campaign aimed to normalize skincare as a daily routine while promoting inclusivity. It received over 1.8 lakh registrations and generated 16.7 crore impressions. The initiative stood out by reserving 50% of its internship spots for men, highlighting the brand’s commitment … Read more
Agency to Lead Strategic Branding, Creative Campaigns, and Digital Marketing Initiatives Stonelam, a joint venture between Stonex Group (India) and Laminam (Italy) and a leading manufacturer in the premium porcelain surfaces industry, has appointed 6 Mile, a full-service creative advertising agency, as its agency of record. Under this partnership, 6 Mile will take charge of Stonelam’s strategic branding, creative campaigns, and digital … Read more
New 360-Degree Campaign Aims to Promote Smart Savings and Strengthen Customer Relationships Federal Bank has launched a new integrated marketing campaign titled ‘Savings Ki Vidya’, featuring brand ambassador Vidya Balan. The campaign aims to encourage savings and grow the bank’s deposit base through a combination of humor, relatability, and emotional storytelling. Building on the brand promise “Rishta Aap … Read more
The second half of Day 2 proceeded with an engaging session titled ‘WTF is Creative Leadership Now?’ under the theme ‘IGNITE THE NEW’, powered by SUN NEO and Amar Ujala. This thought-provoking discussion brought together some of the most prominent names in the creative industry including Bobby Pawar, Poet, storyteller, consultant, and man of leisure; … Read more
Fintech entrepreneur and Cred founder Kunal Shah delivered a pointed critique of India’s startup landscape during an event in Bengaluru on Wednesday, emphasizing that excellence is still not embedded in the country’s entrepreneurial culture. “We like to compare ourselves too early before we drive ourselves to excellence,” Shah stated.“Excellence is not a culture yet in India.” His remarks … Read more
Unrolled Data from Week 18 Also Shows Clear Dominance During ‘Operation Sindoor Latest data from BARC India for Week 19 (rolled) confirms Aaj Tak as the undisputed leader in the Hindi news genre. Additionally, unrolled data for Week 18, now available in the public domain, further establishes the channel’s sustained dominance—particularly during the high-impact news cycle around “Operation Sindoor.” According to Aaj Tak, … Read more
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