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Partnering with Haldiram’s, Zepto brings India its first-ever mithai election – where sweets campaign, voters decide, and Diwali gets a delicious twist. After turning Soan Papdi into a national comeback story last Diwali, Zepto – one of the India’s fastest-growing quick commerce platform – is back to sweeten the festive season once again, this time … Read more
Truecaller, the world’s leading communications platform, today announced adVantage, an AI-driven recommendation engine designed to transform how businesses engage users during high-attention communication moments. Built on a centralized intelligence hub, adVantage continuously learns from user interactions, optimizing messaging across Business Messaging, contextual advertising, and enterprise-grade solutions to deliver highly relevant content with precision and impact. Powered by real-time insights … Read more
The tech brand breaks festive advertising norms with humour, parody, and self-aware storytelling. London-based consumer tech brand Nothing has launched its Diwali campaign “Go Subtle or Go Nothing”, reinforcing its reputation for unconventional, playful storytelling. In a season dominated by emotional narratives and formulaic ads, Nothing’s campaign stands out by embracing parody, humour, and meta-commentary. The film opens like … Read more
The brand ushers in a new era of creativity, confidence, and contemporary fashion. Pantaloons has announced acclaimed actor and style icon Samantha Ruth Prabhu as its first-ever brand ambassador, marking a significant milestone in the brand’s journey. To celebrate the partnership, Pantaloons has launched its festive campaign ‘Spark Your Imagination’, aimed at inspiring modern India to create unique fashion stories … Read more
In a significant leadership transition, Shubman Gill has been appointed as India’s new ODI captain, succeeding Rohit Sharma. At just 26, Gill’s appointment marks the dawn of a new era in Indian cricket. Renowned for his calm demeanor and consistent performances, he is poised to lead the team with a blend of youthful energy and … Read more
The Indian messaging app has captured attention, but privacy gaps could hinder long-term adoption. India’s homegrown messaging app, Zoho Arattai, has seen an extraordinary surge in downloads, briefly challenging global giants like WhatsApp. The app offers a full suite of features, from voice and video calls to document sharing and community channels, matching many expectations of … Read more
The actress joins as the brand’s first ambassador, championing purity, trust, and modern investment in gold. MMTC-PAMP, India’s leading precious metals brand and the country’s only LBMA-accredited Good Delivery Gold and Silver refiner, has announced Sonakshi Sinha as its first celebrity brand ambassador. She will front the brand’s latest campaign, ‘Sona Sahi Hai’, which celebrates India’s gold legacy while … Read more
Four new films spotlight 25 years of expertise, transparent pricing, and a seamless investing experience. HDFC Securities, a subsidiary of HDFC Bank, has launched four new television commercials for its all-in-one investment platform, HDFC SKY. The campaign underscores the brand’s mission to make premium, research-backed insights accessible to every retail investor in India-at zero cost, marking a new chapter … Read more
The campaign reimagines Gandhi’s three monkeys to highlight India’s overlooked oral health challenges. Dabur India Ltd.’s flagship Ayurvedic toothpaste brand, Dabur Red Paste, has launched a new digital video campaign urging families to seek “Freedom from the Chautha Bandar” – the fourth monkey that symbolizes ignored oral health issues. Drawing inspiration from Mahatma Gandhi’s iconic three monkeys – who taught us to … Read more
The campaign blends futuristic design, bold creativity, and digital storytelling to capture youth attention. Fastrack has rolled out a large-scale Out-of-Home (OOH) campaign for its UFO (Unidentified Fashion Object) Collection, featuring striking 3D UFO installations across Mumbai, Bengaluru, Hyderabad, Ahmedabad, Chennai, Kolkata, and Pune. Several billboards also incorporate dynamic lighting effects to heighten visual impact and engagement. … Read more
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