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OPPO India launches ‘Tum Jagmagao’ festive campaign featuring Ranbir Kapoor and Jitendra Kumar

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Blending nostalgia, self-discovery, and technology, OPPO’s new Diwali film celebrates the inner glow that defines the festival of lights. OPPO India has launched its new Diwali campaign, ‘Tum Jagmagao’, starring Ranbir Kapoor and Jitendra Kumar. Moving beyond grand celebrations, the film explores Diwali as a metaphor for self-reflection and rediscovery, capturing the warmth of simple, meaningful moments. The story follows … Read more

Ralph Lauren Fragrances names Jasprit Bumrah as the face of Polo 67 in India

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As luxury brands court India’s sporting icons, Ralph Lauren taps Bumrah’s quiet charisma to anchor its Polo 67 fragrance launch. Ralph Lauren Fragrances has appointed Jasprit Bumrah as the ambassador for its new scent, Polo 67, marking the brand’s first India-centric collaboration with one of cricket’s most respected athletes. The campaign celebrates determination, discipline, and quiet confidence – qualities that define … Read more

Perplexity launches Comet, its AI browser, free to users worldwide

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The long-awaited AI-powered browser promises a cleaner, question-first internet experience, moving away from ad-driven web models. AI research firm Perplexity has officially launched its Comet browser globally, offering what it calls “a radically better internet experience.” First introduced in a limited release on July 9, Comet quickly attracted millions of waitlist sign-ups, becoming one of the year’s most anticipated AI … Read more

Raveena Tandon and Rasha Thadani named Brand Ambassadors for Reliance Jewels’ Festive Collection

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This Diwali, Reliance Jewels, one of India’s most trusted jewellery brands, unveiled its new festive collection, celebrating the vibrant spirit of the season. The launch marks a landmark moment as Bollywood icon Raveena Tandon and her daughter Rasha Thadani join as the brand’s first-ever ambassadors. The mother-daughter duo embodies the perfect balance of legacy and … Read more

Flair Pens champions sustainability with Move 2MM Mechanical Pencil in ‘The Right Move’ campaign

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Flair Pens has launched ‘The Right Move’, a new campaign that highlights the environmental impact of traditional wooden pencils through a child’s perspective. The initiative positions the Move 2MM Mechanical Pencil as a sustainable and conscious choice for students, parents, and educators. https://www.instagram.com/reel/DPRUn88ibiN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualized by Schbang, the film turns the simple act of sharpening a pencil … Read more

GAIL’s ‘Hawa Badlo’ campaign merges creativity and impact for a cleaner future

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GAIL (India) Limited’s flagship social initiative, Hawa Badlo, continues to set benchmarks in environmental communication, championing cleaner air and sustainable living across India. Since its launch in 2016, the campaign has promoted the adoption of cleaner fuels such as natural gas, biogas, and renewables, while inspiring individuals to incorporate eco-friendly practices into their daily lives. The … Read more

Schneider Electric launches festive ‘Bring Home the Smart’ campaign to transform homes

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Schneider Electric, a global leader in energy management and automation, has unveiled the festive edition of its acclaimed ‘Bring Home the Smart’ campaign, aimed at inspiring consumers to upgrade their homes with intelligent solutions while embracing the joy of the season. The campaign showcases a range of smart home innovations, including Miluz Zeta switches with AQI indicators … Read more

Zypp Electric unveils AI-powered EV fleet for hyperlocal brand campaigns

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The new platform, Zypp Ads, transforms e-scooters into moving digital billboards, blending sustainability with performance marketing. Zypp Electric, India’s leading EV-as-a-service platform, has launched Zypp Ads, an AI-driven advertising solution designed to merge brand visibility with lead generation. The platform turns Zypp’s electric scooters and helmets into moving billboards, offering brands dynamic exposure and measurable business … Read more

Fortune Rice Bran Oil tackles cholesterol with humour in new health campaign

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The brand’s World Heart Day film “Swipe Away Bad Cholesterol” uses wit to inspire healthier cooking choices. Fortune, a flagship brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has launched a new campaign for Fortune Rice Bran Health Oil (FRBH) on the occasion of World Heart Day. The witty TVC titled “Swipe Away Bad Cholesterol” delivers a powerful … Read more

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