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ITC has signed definitive agreements to acquire the remaining 73.5% stake in Mother Sparsh Baby Care, a premium Ayurvedic and natural baby care brand. The acquisition, valued at ₹81 crore through a combination of primary and secondary investments, will bring ITC’s total investment in the brand to approximately ₹126 crore. The transaction is expected to be … Read more
GANT India has joined hands with Emporiom Digital to boost its digital presence and strengthen consumer engagement across the country. As part of this strategic partnership, Emporiom Digital will manage the brand’s social media strategy, content creation, and omnichannel communication, aiming to support GANT’s expansion in the Indian market. Known for redefining American sportswear with a timeless blend of … Read more
India continues to make its mark on the global creative stage, with 12 Indian professionals selected to join the Cannes Lions 2025 Awarding Jury. These industry leaders from the fields of advertising, media, PR, and brand communications will help judge the world’s most impactful creative work at the Cannes Lions International Festival of Creativity, scheduled from June 16 to 20, … Read more
In the latest update on the sunscreen advertising dispute, Hindustan Unilever Ltd (HUL) has agreed to modify its Lakme sunscreen ad campaign following a challenge by Honasa Consumer, the parent company of Mamaearth and The Derma Co. The dispute, brought before the Delhi High Court, centered around an ad that indirectly targeted a rival SPF 50 sunscreen, claiming it offered only SPF 20 protection. During the … Read more
Dream Sports, the parent company of fantasy sports leader Dream11, is on the verge of acquiring a 15% stake in Cricbuzz, India’s premier cricket media platform owned by Times Internet, for $50 million, according to sources close to the deal. This marks Dream Sports’ first major foray into a cricket-centric content platform, aiming to tap into the deep engagement of … Read more
Too Yumm!, in collaboration with FCB Kinnect, has launched a quirky new campaign titled ‘Too Yumm! To Cheer’, bringing innovation straight to the cricket stands. With snacks restricted in stadiums, the brand turned to creativity—introducing edible cheer signs during India’s biggest cricket tournament. These one-of-a-kind cheer signs were giant chips printed with popular match-day slogans using edible ink. Cricket fans in Ahmedabad and … Read more
Beauty and lifestyle retailer Nykaa has unveiled a star-studded campaign featuring actor Urvashi Rautela to celebrate its 13th anniversary. The campaign is built around the much-anticipated Nykaa Birthday Sale, spotlighting exclusive deals, limited-time offers, and exciting giveaways. Set in the glitzy backdrop of a vanity van, the campaign film captures Rautela in her element—glamorous, confident, and unapologetically herself. Speaking directly to the … Read more
Gulf Oil Lubricants India has unveiled a new 360-degree campaign for its upgraded Gulf Pride two-wheeler engine oil, with MS Dhoni at the forefront. The ad emphasizes the deep emotional connection between riders and their motorcycles, encapsulated in the campaign message: “Bike se pyaar rahega hamesha, naye jaisa.” Directed by Bollywood filmmaker Punit Malhotra and produced by Dharma 2.0, the TVC blends nostalgia … Read more
L&T Finance (LTF) has launched a new business loan campaign featuring Indian cricket star Jasprit Bumrah, branding the offering as “Aapke Business Ka Game Changer.” The campaign draws parallels between Bumrah’s match-winning impact in cricket and LTF’s goal to empower Indian businesses with smart, tech-enabled financial solutions. The TV commercial, set to air on leading business news channels, showcases key … Read more
Naukri.com has launched a bold new ad campaign titled ‘Love Your Career’, aimed at Gen Z professionals who are unapologetic about chasing their ambitions. Conceptualized by Lowe Lintas, the campaign features two witty short films that challenge traditional career expectations and embrace the evolving mindset of young job seekers. The first film showcases a confident woman resigning within a year, … Read more
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