Newsroom

Forevermark Diamond Jewellery, from the De Beers Group, has officially launched as a jewellery brand in India, marking a significant milestone with the opening of its first flagship store in New Delhi. India will serve as the lead market for the brand, underscoring Forevermark’s commitment to bringing its global design sensibilities and philosophy of discreet luxury to … Read more

Nu Republic, the bold lifestyle technology brand known for redefining wear-tech, has announced acclaimed actor Abhay Deol as its brand ambassador while unveiling its latest innovation – the Triphop Smart Backpack collection. Designed for music lovers, creators, and urban trendsetters, the launch is backed by a high-energy, multi-platform campaign aimed at shaking up the travel gear segment. To mark … Read more

Colgate has announced a landmark achievement for its global oral health education initiative, Bright Smiles, Bright Futures (BSBF) – reaching 2 billion children across the world. In India alone, the program has touched over 185 million children and their families, thanks to collaborations with state governments and local partners. Launched in 1991, BSBF was designed to bridge the gap in … Read more

Maybelline New York, the world’s leading makeup brand, has announced Miley Cyrus – multi-platinum recording artist and global music icon – as its newest Global Brand Ambassador. To mark the collaboration, Miley has reimagined Maybelline’s legendary “Maybe it’s Maybelline” jingle, infusing it with her distinctive voice, creativity, and unapologetic energy. “I remember singing the Maybelline jingle as a kid and … Read more

Streax, the haircare brand from Hygienic Research Institute Pvt. Ltd. (HRIPL), has announced Sara Ali Khan as the new face of its Streax Shine Hair Serum, launching the vibrant new campaign, “Frizz Gone, Smooth Shine On.” The campaign highlights the serum’s promise of instant smoothness, shine, and frizz-free hair, showcasing how it fits seamlessly into everyday life. From windy rooftops … Read more

Featuring Monami Ghosh and Ashwin Kumar, the campaign highlights Hisense’s TVs and ACs, aiming to strengthen festive connections and consumer reach. Hisense India has launched its new Diwali TV commercial, starring Bengali actress Monami Ghosh and South Indian actor-influencer Ashwin Kumar. The campaign captures the essence of Diwali – joy, light, and togetherness – while showcasing Hisense’s U7Q … Read more