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The iconic brand pays tribute to tradition, artisans, and togetherness with its latest festive film. Parle Products has unveiled a soulful new campaign for Parle-G, celebrating the cultural vibrancy and emotional spirit of Durga Puja. For decades, Parle-G has been a quiet but constant presence at festive gatherings-shared over addas, rituals, and family tea-time moments-symbolising the simple … Read more
The partnership aims to boost awareness and adoption of premium dog nutrition across India. Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has announced Indian cricket star and youth icon Shubman Gill as the brand ambassador for Bowlers, its flagship dog nutrition brand. This collaboration pairs a high-performing athlete with a science-backed pet … Read more
Partnership aims to amplify Plum’s voice in India’s fast-growing employee benefits ecosystem. Plum, a leading employee health benefits platform, has appointed The Mavericks India, an integrated marketing communications agency, as its strategic communications partner. Plum operates at the crossroads of technology, healthcare, and benefits innovation, delivering modern and comprehensive protection plans for startups, SMBs, and enterprises. The company has … Read more
The ad film leverages the actor’s deadpan persona to showcase the brand’s bold, loaded flavours. What can crack Arjun Kapoor’s famously straight face? Not a horror spoof, not an awkward party, nor a dramatic showdown. The answer: a tub of Call Me Chunky ice cream. The new-age ice cream brand has unveiled its first campaign, Unlocking Emotions, One … Read more
The 3-year partnership marks Apollo Tyres’ debut in national cricket sponsorship and promises massive global visibility. The Board of Control for Cricket in India (BCCI) has officially announced Apollo Tyres as the new Lead Sponsor of Team India, replacing Dream11 in a landmark agreement valued at ₹579.06 crore. The partnership will run until March 2028 and covers all bilateral series and ICC events for both the men’s … Read more
HUL’s iconic tea brand unveils sachets with a heartwarming ad set on a moving train. After positioning itself as “India’s Favourite Social Network,” Brooke Bond Red Label is taking a new step in bringing people together – this time with the convenience of a pre-mix masala chai offering. The new launch mirrors the shift from long-form to short-form content … Read more
Jewellery brand Tanishq has launched its latest Durga Pujo campaign, “Srijonis of New Bangaliyana”. Conceptualized by Lowe Lintas and directed by acclaimed filmmaker Shoojit Sircar, the campaign pays tribute to Bengali women – the Srijonis – who honour tradition while fearlessly redefining it. The film, with actress Mimi Chakraborty as the narrator, weaves together four evocative stories: Set to a soulful, female rendition of Rabindranath … Read more
Flipkart-owned OTA promises 5-star stays from ₹2,999 and international flights from ₹5,999 for TBBD 2025. Cleartrip, a Flipkart company, has unveiled its festive campaign for The Big Billion Days (TBBD) 2025, making travel more joyful and affordable than ever. Under the tagline “Prices jo karde sabki chhutti,” the brand is offering 5-star hotel stays starting at ₹2,999 and international flights from … Read more
Let’s Konstruct, a disruptive B2B platform transforming the construction materials supply ecosystem, has appointed Communication Casa – one of India’s leading PR and communications agencies – to manage its integrated marketing and communications mandate. Founded by seasoned veterans of the building materials and construction industry, Let’s Konstruct seeks to corporatize, catalyse, and cleanse the sector by bringing transparency, trust, and efficiency to … Read more
Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of OWND!, a bold new fashion brand designed specifically for Gen Z and India’s youthful, trend-conscious shoppers. The launch introduces a fresh brand identity, modern store formats, and fashion-forward product lines that reflect the vibrant, expressive lifestyle of young India. Positioned as a brand rooted in youth culture, OWND! aims to empower young consumers … Read more
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