Newsroom

Youth fashion powerhouse Wrogn, part of Aditya Birla’s TMRW portfolio, has launched its latest campaign, “Wrogn. But Real.”, with Bollywood actor Ibrahim Ali Khan as the face of the brand. Known for its bold, unconventional positioning, Wrogn continues to push its message of embracing individuality over unrealistic standards of perfection. https://www.instagram.com/reel/DOnvXHKD_nd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign is built around a simple but powerful … Read more

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has unveiled a new campaign for its refreshed HF Deluxe Pro motorcycle in partnership with VML India. Titled “Naye Indian ki Deluxe Bike”, the campaign shifts focus from product-centric messaging to an emotionally charged narrative that celebrates everyday resilience and aspiration. At the heart of the film is a poignant story of a young … Read more

Pee Safe, India’s leading hygiene and wellness brand, has rolled out a new Digital Video Campaign (DVC) titled “Hygiene Ki Aadat Banao, Pee Safe Ke Saath.” The campaign addresses rising concerns around hygiene, particularly the hidden risks posed by public and shared washrooms, as well as toilets at home. While people often exercise caution in public restrooms, … Read more

Niva Bupa Health Insurance Company Limited has unveiled its latest campaign, “Yeh Hua Na Health Insurance,” to promote ReAssure 3.0, a groundbreaking product offering a truly unlimited sum insured. The campaign challenges traditional health insurance norms and seeks to ease policyholders’ anxiety about insufficient coverage during medical emergencies. ReAssure 3.0 eliminates the need for customers to predict future healthcare … Read more

V-Guard Industries Ltd., one of India’s most trusted consumer electrical and appliance brands, has launched a new campaign for its premium Luxecube Water Heater. Titled “Hum, Tum Aur Kuch Extra,” the film is a charming sequel to last summer’s hit campaign, “Hum, Tum Aur V-Guard,” bringing back the much-loved couple to deliver a story that blends warmth, style, and romance. A … Read more

Lux Cozi, one of India’s most trusted comfort wear brands, has launched HEATEK, its new range of thermal wear, backed by a vibrant campaign featuring brand ambassadors Varun Dhawan and Jacqueline Fernandez. Set in a playful winter cabin, the TVC captures Jacqueline chasing Varun to keep warm, with Lux Cozi’s HEATEK thermals becoming the ultimate hero. The campaign’s tagline, “Garmi … Read more