Newsroom 
Cadbury Dairy Milk has unveiled Milkinis, its latest innovation for the Indian market, adding a playful twist to its iconic portfolio. Milkinis features a smooth milk crème centre encased in Cadbury’s classic chocolate shell, designed to deliver a lighter, creamier bite. Available in two formats – a 17g single bar priced at ₹20 and a 34g twin-bar pack priced at … Read more
A unisex, ISI-certified helmet combining safety, contemporary design, and all-day riding comfort STUDDS Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume for Calendar Year 2024, today announced the launch of “Vogue D1 Square”, the 1st graphic series of Studds Vogue helmet. The Vogue series is popular among riders for its trusted combination … Read more
Boldfit has announced that Indian tennis legend Sania Mirza has joined the brand as both Athlete and Investor, marking a major push into the racket sports category. Through this partnership, Sania and Boldfit will co-create a new line of tennis rackets and pickleball paddles tailored for Indian players. With pickleball emerging as the world’s fastest-growing sport and gaining traction across age … Read more
New brand debuts ahead of Myntra’s Big Fashion Festival with plans to expand to 50+ SKUs Myntra has partnered with Vellvette Lifestyle, the parent company of Sugar Cosmetics, to launch Molten Beauty, a new-age skincare and makeup brand designed for India’s Gen Z audience. The collaboration blends Myntra’s deep e-commerce expertise with Sugar Cosmetics’ product development capabilities to … Read more
ITC Candyman, the beloved confectionery brand known for its playful spirit and vibrant flavours, has unveiled a unique digital initiative for children – “Once Upon a Time by Candyman.” This first-of-its-kind platform transforms storytime into an interactive, personalised experience, setting a new standard for child-focused brand engagement in India. In an era where screen time often replaces … Read more
Bold Care, the men’s sexual wellness brand co-founded by Bollywood actor Ranveer Singh, has announced the return of its flagship #Sextember campaign, turning September into an annual celebration of men’s health and wellness. Building on the buzz from last year, the 2025 edition takes the movement further by blending humor, culture, and creativity to keep conversations about men’s sexual wellness … Read more
Alamode by Akanksha, the popular homegrown fashion label with a community of over 1.1 million followers, has officially rebranded as Miss Mosa by Akanksha. The move marks the brand’s evolution from a trend-focused label to a community-driven fashion movement, celebrating individuality, creativity, and self-expression for the modern Indian woman. “The decision to rebrand is about much more … Read more
AI-generated chaos meets cricket in CRED’s latest surreal campaign CRED has dropped yet another bizarre ad, this time featuring Gautam Gambhir – and it might be its strangest yet. The spot opens with a disembodied head perched atop an ice cream cone, which suddenly licks the Indian cricket team coach before the duo morph into … Read more
Comedian-rapper duo bring humour and music to a relatable inflight pain point For anyone who has ever dealt with a crying baby, a chatty neighbour, or someone loudly watching videos on a flight, Active Noise Cancellation (ANC) is more than a feature – it’s a lifeline. boAt taps into this universal flier frustration with its … Read more
New program offers mentorship, talent network, and early access to cutting-edge tools for pre-idea entrepreneurs OpenAI has unveiled ‘Grove’, a first-of-its-kind initiative aimed at nurturing early-stage AI entrepreneurs – even those who don’t yet have a fully-formed business idea. Positioned as a launchpad rather than a traditional accelerator, Grove is designed to help curious, ambitious individuals … Read more
All Rights Reserved @2025ViralVault
