Newsroom 
Marketing expenses rise 37% as revenue touches ₹6,042 crore Online fashion platform Myntra delivered a stellar performance in FY25, reporting a 28% year-on-year jump in advertising income to ₹914.5 crore and a massive 1,674% surge in profit after tax to ₹548.3 crore, up from ₹30.9 crore in FY24. Myntra’s revenue grew 18% to ₹6,042 crore, compared to ₹5,121 crore the previous year. Advertising … Read more
Marketplace services more than double while overall revenue rises 14% E-commerce major Flipkart posted a robust performance in FY25, reporting a 27% year-on-year jump in advertising revenue to ₹6,317 crore, which accounted for 31% of its total revenue. The Walmart-backed company also managed to significantly narrow its net loss by 37%, reducing it from ₹2,359 crore in FY24 to ₹1,494 crore … Read more
A heartfelt film highlights how gifting time can create lasting memories Casio India has unveiled a touching Durga Puja campaign that beautifully captures the spirit of family, love, and shared moments. By placing a Casio timepiece at the heart of the story, the brand transforms a watch into a powerful symbol of togetherness and cherished … Read more
Campaign celebrates Main Character Energy, making daily grooming aspirational and unapologetically confident Beardo, the premium beard and hair care brand from Marico, has rolled out its latest campaign NSFW, conceptualised by Dot Media under the creative direction of Danny Advani. The campaign reflects the cultural shift where male grooming is no longer an occasional activity but an … Read more
Community-driven initiative generates 25M+ impressions, sparks conversations on sustainability and road safety Zypp Electric, India’s leading EV rental platform, celebrated its 8th Foundation Day with the remarkable success of its viral campaign ‘Green Hai Toh Zypp Hai.’ The campaign not only marked eight years of Zypp’s journey but also significantly amplified awareness around electric vehicle (EV) adoption … Read more
Campaign encourages consumers to skip the last-minute rush and unlock festive offers now Pepperfry, India’s leading e-commerce furniture and home décor marketplace, has rolled out its latest festive campaign, ‘Why Wait for Diwali’, designed to challenge traditional shopping habits and encourage customers to upgrade their homes ahead of the festive rush. Diwali has long been the … Read more
Digital-first initiative features Gokul Ganesh and Madhuri Braganza; offers exclusive festive rewards for homeowners MagickHome India, the modular interiors brand, has unveiled its festive campaign ‘Season of Magick’, celebrating togetherness, culture, and the joy of beautifully designed living spaces. Timed with India’s most awaited festive season, the campaign seeks to inspire homeowners to reimagine their interiors, … Read more
FMRI strengthens its Hospital Cornea Retrieval Program and highlights corneal blindness challenges during National Eye Donation Fortnight Fortis Memorial Research Institute (FMRI) marked National Eye Donation Fortnight (August 25 – September 8) with a remarkable milestone – securing over 500 eye donation pledges, a strong step forward in combating corneal blindness through increased awareness and participation. … Read more
India TV, one of the nation’s leading Hindi news broadcasters, has confirmed that its official YouTube channel was hacked by unidentified entities suspected to be of Russian origin, leading to the deletion of over 2 lakh videos from its archives and disrupting its YouTube live feed. This alarming incident has taken place at a time … Read more
YouTube has announced a suite of new advertising solutions at Brandcast 2025, designed to help brands engage India’s increasingly diverse and multi-screen audiences with more precision and impact. The new offerings include: These solutions build on YouTube’s scale and creator ecosystem, leveraging AI-driven precision to help brands reach audiences where they watch most. Consumption trends underscore … Read more
All Rights Reserved @2025ViralVault
