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Mumbai agency to lead social-first campaigns to boost the brand’s digital footprint. Scribbld, the Mumbai-based independent creative and digital agency, has been awarded the digital and social media mandate for Foot Locker India. Under this partnership, Scribbld will spearhead Foot Locker India’s digital presence with social-first campaigns aimed at accelerating the brand’s growth and deepening … Read more
Swetha Iyer to lead the APAC practice, strengthening presence in Southeast Asia and deepening global brand partnerships. Elephant, one of India’s leading independent design and brand consultancies, has announced its expansion into Asia Pacific with the launch of a new hub in Singapore. The APAC operations will be helmed by Swetha Iyer, who brings extensive experience … Read more
The campaign highlights Berger’s promise of “No Daag. No Tension. Only Beautiful Walls.” Berger Paints India, a pioneer in washable interior emulsions, has launched a fresh television and digital campaign for Berger Easy Clean Interior Paint, reinforcing its long-standing promise of stress-free, stain-free walls. Conceptualised by Lowe Lintas, the ad film captures the charm of childhood mischief … Read more
The campaign celebrates cricket’s spirit while highlighting Birla Tyres’ legacy of strength and reliability. Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025 and marked the occasion with the launch of its new campaign film, “Rolling with Champions.” The campaign celebrates the shared values of cricket and Birla Tyres – strength, … Read more
The campaign highlights Reno 14’s smooth performance and sleek design, resonating with India’s next-gen consumers. OPPO India has launched the OPPO Reno 14 with its flagship digital campaign, “Smooth OPPOrator.” The campaign stars Indian footballer Rahul KP, who embodies the brand’s message of smooth performance, precision, and effortless style. Since its launch, the campaign has captured attention nationwide, clocking millions … Read more
Killer Launches “I Wear India” Campaign to Celebrate Asia Cup 2025 Partnership with Meezaan Jafri The campaign celebrates Indian denim pride, youth culture, and global style leadership. Killer, the iconic denim brand from the house of Kewal Kiran Clothing Limited (KKCL), has unveiled its latest campaign, “I Wear India, I Wear Killer,” marking its official partnership with … Read more
Aditya Nair has joined super.money, Flipkart’s fintech platform, as Head of Marketing. He moves from Zomato, where he led brand marketing for its food delivery business, driving media, social, content, PR, and partnerships with a ₹250+ crore budget. With prior stints at PhonePe, Disney Star, Raymond, and Godrej Appliances, Nair brings rich cross-sector experience in … Read more
Prime Video and Coolberg today announced their first-of-its-kind collaboration for Amazon’s upcoming Original series, Do You Wanna Partner, a quirky and vibrant story about two best friends who come together to begin their entrepreneurial journey by launching a beer start-up. Ahead of the series launch, Prime Video and Coolberg are bringing the series’ signature concoction … Read more
Saatchi & Saatchi India has launched a new campaign for Flite, India’s leading family fashion footwear brand by Relaxo Footwears Limited, featuring Bollywood actor Sanya Malhotra. The film gives a fresh meaning to Flite’s iconic tagline‘Sar Utha, Kadam Badha’, repositioning the brand from an everyday comfort choice to a celebration of confidence, individuality and moving … Read more
H&M has officially brought its global Beauty concept to India, expanding its offerings beyond fashion and home into the world of makeup, fragrance, and beauty tools. The newly launched line features over 200 products, with prices starting at ₹799, making premium beauty accessible to a wider audience. The range includes Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash … Read more
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