Newsroom 
Saatchi & Saatchi India has launched a new campaign for Flite, India’s leading family fashion footwear brand by Relaxo Footwears Limited, featuring Bollywood actor Sanya Malhotra. The film gives a fresh meaning to Flite’s iconic tagline‘Sar Utha, Kadam Badha’, repositioning the brand from an everyday comfort choice to a celebration of confidence, individuality and moving … Read more
H&M has officially brought its global Beauty concept to India, expanding its offerings beyond fashion and home into the world of makeup, fragrance, and beauty tools. The newly launched line features over 200 products, with prices starting at ₹799, making premium beauty accessible to a wider audience. The range includes Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash … Read more
Levi’s has officially brought back the baggy silhouette with its latest campaign, “Easy in Levi’s”, a celebration of ease, effortlessness, and self-expression. Led by global brand ambassadors Alia Bhatt and Diljit Dosanjh, the campaign highlights denim that moves with you, breathes with you, and empowers your personal style. Baggy is no longer just a fleeting fashion trend – it’s … Read more
Switzerland Tourism (ST) has launched its latest short film, “Beautiful Autumn,” featuring tennis legend Roger Federerand Academy Award-winning actor Halle Berry. Shot against the breathtaking backdrop of Lake Lucerne, the film captures the country’s serene autumn landscapes while spotlighting Switzerland’s seamless public transport network. This marks the fifth collaboration between ST and Federer, and the second campaign dedicated to autumn travel. The addition … Read more
Prime Video’s upcoming unscripted Original, Two Much with Kajol and Twinkle, has locked in three major sponsors ahead of its premiere. OPPO steps in as the presenting sponsor, while Kohler and Kalyan Jewellers join as co-presenting sponsors. Produced by Banijay Asia, the highly anticipated chat show will debut on September 25, 2025 and feature Kajol and Twinkle Khanna as co-hosts. “A star-studded guest lineup and conversations that are fresh, … Read more
Lee Jeans, the iconic global denim brand known for its adventurous spirit and effortless style, has unveiled its latest brand campaign – “The Best Stories Happen in Jeans.” The campaign will roll out across Asia, including India, and celebrates spontaneity, freedom, and the belief that life’s most unforgettable moments are lived unscripted. At the heart of this … Read more
TMRW House of Brands, part of the Aditya Birla Group, has launched its latest campaign for denim label Urbano titled ‘Got Game?’ – fronted by rising Indian cricket star Abhishek Sharma. Operating in the denim and bottom-wear space, Urbano has built a reputation for delivering cult fits and contemporary styles that resonate with a new generation of fashion-forward consumers. With … Read more
Sriram Iyer has joined PepsiCo India as Brand Marketing Director, leading Quaker and whitespace innovation across the foods portfolio. Previously with The Mahindra Group as senior general manager for brand, Iyer brings over 15 years of experience from companies including Kimberly-Clark, Mondelez, and Nestle.
Deepshikha Bhardwaj, former client leader at Wavemaker, has joined Schbang as national lead for media strategy. With over 15 years of experience across Dentsu Carat, Publicis, and Wavemaker, she has led mandates for brands like Perfetti Van Melle India, Mother Dairy, TCPL North, and Unicharm. At Schbang, she will focus on building data-led, creative-first media … Read more
Jagran New Media, the digital arm of Jagran Prakashan Limited, has introduced a premium subscription offeringfor Jagran.com, aiming to deliver a cleaner, more engaging, and highly personalized news experience to its readers. The subscription is designed to give users ad-free, distraction-free access to credible news across devices, alongside a suite of exclusive features that strengthen reader engagement and loyalty. … Read more
All Rights Reserved @2025ViralVault
