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Wipro’s Brahmins Unveils New Brand Identity Inspired by Kerala’s Cultural Heritage

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Launch includes two new TVCs highlighting the brand’s commitment to purity and tradition. Brahmins, the Kerala-based food brand known for its authentic range of spices, ready-to-cook breakfast mixes, pickles, and traditional desserts, has unveiled a new brand identity that draws inspiration from Kerala’s cultural richness. As part of the Wipro Consumer Care and Lighting Foods portfolio, the brand has … Read more

Canara HSBC Life Marks Father’s Day with Heartfelt Social Media Film

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A tribute to the quiet strength and everyday heroism of fathers. Canara HSBC Life Insurance Company (“Canara HSBC Life Insurance”) has unveiled a new social media film to commemorate Father’s Day, celebrated on June 15. The film pays homage to the often-overlooked, yet deeply impactful role that fathers play in our lives. Through a poignant and … Read more

Rush by Hike Launches First Brand Campaign #ChaloJeetKiChaal Featuring Krushna Abhishek

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Rush by Hike Launches First Brand Campaign #ChaloJeetKiChaal Featuring Krushna AbhishekCampaign targets strategic gamers across India with a multi-channel media push. Rush by Hike, the skill-based casual gaming platform, has launched its debut brand campaign titled #ChaloJeetKiChaal, featuring popular actor-comedian Krushna Abhishek. The campaign celebrates the rise of strategic and skill-driven gaming in India and is set … Read more

Vikas Khanna Leads Freshwrapp’s New Campaign: ‘Bacteria Ki Entry Ko Rokey’

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Campaign promotes safer food storage through the Freshlock Shield technology. Freshwrapp, the food packaging brand from Hindalco Industries, has launched a nationwide campaign titled ‘Bacteria Ki Entry Ko Rokey’, featuring celebrity chef Vikas Khanna. The campaign emphasizes the importance of hygienic food storage and introduces Freshlock Shield, a technology designed to block bacterial entry and preserve food freshness. The … Read more

The Trade Desk Unveils ‘Deal Desk’ to Enhance Ad Deal Performance

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New AI-powered feature on Kokai platform offers deeper insights and greater transparency for advertisers and publishers. The Trade Desk has announced the launch of Deal Desk, a new feature on its Kokai platform, designed to streamline the performance of digital advertising deals. This innovation allows advertisers to manage direct and upfront commitments with publishers while offering real-time transparency … Read more

Organic Tattva Names Kareena Kapoor Khan as Brand Ambassador for Pulses and Rice Category

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The partnership highlights purity, wellness, and mindful eating for Indian households. Organic Tattva, the leading organic food brand, has announced Kareena Kapoor Khan as the new face of its pulses and rice category, coinciding with World Food Safety Day. The collaboration emphasizes clean, safe, and nutritious food choices in Indian homes. Recognized for her elegant lifestyle and conscious approach … Read more

Rapido Enters Food Delivery Space with New Platform ‘Ownly’

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Pilot to launch in Bengaluru by late June or early July, promising a low-cost alternative for restaurants. Rapido, the popular ride-hailing platform, is venturing into the online food delivery market with the launch of its new service, ‘Ownly’. The company will roll out a pilot program in Bengaluru by late June or early July, marking its first step into the competitive food delivery … Read more

Smaaash is Back – Rekindling the Magic of Experiential Gaming in India

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The news that Nazara has completed its acquisition of Smaaash signals a powerful moment in India’s entertainment landscape. For many of us, Smaaash is more than just a brand – it’s a cherished part of our memories. From friendly bowling matches to immersive virtual reality experiences, Smaaash carved out a distinct space where sport, technology, … Read more

Zee Entertainment to Invest in Startup Bullet, Launching India’s First Micro-Drama App

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Zee Entertainment is set to acquire a stake in the startup Bullet as part of its plan to launch a pioneering micro-drama app in India, marking a significant step in its evolution into a content and technology leader. Shares of Zee Entertainment Enterprises Ltd. caught attention on Tuesday following the announcement of its strategic collaboration … Read more

Warner Bros. Discovery to Split into Two Companies by 2026

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The restructuring aims to streamline operations by separating its streaming and studios business from legacy cable networks. Warner Bros. Discovery (WBD) has announced a significant corporate restructuring that will see the media giant divided into two independent companies – one focused on studios and streaming, and the other managing its traditional cable television networks. The … Read more