Newsroom 
In a landmark development for India’s advertising and digital marketing landscape, YAAP (Yaap Digital)and Gozoop Group have announced a strategic merger valued at over ₹100 crore. The deal – structured as a mix of equity and cash – is currently subject to due diligence, regulatory approvals, and customary closing conditions. Once completed, the transaction will see YAAP lead the merged entity, bringing … Read more
Madison Media has acquired full ownership of HiveMinds, increasing its stake from 51% (acquired in 2017) to 100%, marking a major consolidation move in its digital expansion journey. As part of this transition, Deepti Bhadauria, currently Chief Strategy Officer at HiveMinds, has been appointed Chief Executive Officer. She will report directly to Ajit Varghese, Partner and Group CEO, Madison Media. … Read more
A quirky new campaign taps into Gen Z humour, meme culture, and social media sensibilities to place BGMI (Battlegrounds Mobile India) at the top of every smartphone user’s download list. Launched by KRAFTON and conceptualised by Dentsu Creative Isobar, the campaign features a series of five witty ad films that position BGMI as the first app … Read more
The latest Make Your Way campaign launches a festive collection specially designed to complement Pujo looks & make pandal hopping comfortably stylish, starting at just ₹999. As the scent of shiuli fills the air and the city hums to the rhythm of the dhaak, Bata India makes way to the festive season with its Brighter … Read more
iCubesWire Films, a part of iCubesWire Martech group, announced the launch of its new offering called Stop Shots. The new studio will exclusively work on creating 10-15 second Ad films to deliver impactful messages in a crisp, short format. The studio will tap into data intelligence and consumption trends to predict and analyze consumer behavior. … Read more
Benefits may be paused for members not living in the same household. YouTube is tightening enforcement of its Premium Family Plan rules, echoing Netflix’s earlier crackdown on password sharing. The platform has begun notifying users that Premium benefits may be paused if family members are found living outside the same household. Users have reported receiving emails titled “Your YouTube Premium … Read more
Portronics, a leading name in consumer electronics, has entered into a high-profile alliance with the Patna Pirates as their Official Gadget Partner for the upcoming Pro Kabaddi League (PKL) 2025 season. Seasoned as PKL’s most decorated team-with an unmatched record of three consecutive titles, the Patna Pirates offer Portronics a powerful platform to showcase its innovation in audio and lifestyle tech. The … Read more
New Delhi: In a landmark move, the GST Council– chaired by Finance Minister Nirmala Sitharaman, has approved sweeping tax reforms that will simplify India’s Goods and Services Tax regime into a two-slab structure: 5% and 18%, effective September 22, 2025. A new 40% levy has been introduced for sin and luxury goods, including tobacco products, aerated drinks with added sugar, and high-end vehicles. … Read more
Havas India has officially launched Gate One, its global business and digital transformation consultancy, marking a strategic expansion that strengthens its ability to deliver cutting-edge services in customer experience, marketing transformation, digital innovation, data strategy, and AI consulting. Gate One will operate under the Havas Creative Network within the Havas Village India, becoming the sixth global agency launched by Havas in the … Read more
Online food delivery giant Swiggy has increased its platform fee to ₹15 per order, marking its third hike in just three weeks. The move comes as the platform looks to leverage the ongoing festive demand while addressing mounting losses – especially from its quick-commerce vertical, Instamart. The platform fee – charged over and above delivery charges, GST, and restaurant commissions – has grown steadily … Read more
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