Madison Media has acquired full ownership of HiveMinds, increasing its stake from 51% (acquired in 2017) to 100%, marking a major consolidation move in its digital expansion journey.
As part of this transition, Deepti Bhadauria, currently Chief Strategy Officer at HiveMinds, has been appointed Chief Executive Officer. She will report directly to Ajit Varghese, Partner and Group CEO, Madison Media.
Leadership Transition and Legacy
Jyothirmayee JT, founder of HiveMinds, who led the agency to 12X revenue growth over eight years and built a portfolio of over 100 clients, will now step into an advisory role.
Speaking on the transition, Jyothirmayee said:
“Deepti’s deep understanding of HiveMinds’ DNA ensures the legacy of excellence continues. I’m proud of what we’ve built and confident in Deepti’s ability to take our vision forward.”
Deepti Bhadauria added:
“Jyothi’s visionary leadership has built a powerhouse of innovation, talent, and performance. As we step into the next phase, my focus will be on scaling our impact-delivering sharper strategies, measurable business outcomes, and deeper client value.”
A New Chapter for Madison Media
Ajit Varghese noted:
“In today’s dynamic landscape, the lines between brand and performance have blurred. Our ambition is to offer integrated solutions that deliver both trust and growth. HiveMinds will play a pivotal role in this journey.”
Sam Balsara, Chairman, Madison World, stated:
“I am immensely proud of what HiveMinds has achieved. It holds a unique position in the industry, and I believe its best is yet to come.”
With this acquisition, Madison Media continues its aggressive push toward digital-first, performance-driven solutions for modern marketers.
