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Nobody likes watching ads-and Zeno Health knows it. In its latest digital campaign, the pharmacy brand leans into this truth by making the “Skip Ad” button a central part of the storytelling. Rather than fighting for attention, the ads ask you to skip-while cleverly delivering the brand message in the first 2.5 seconds. In a … Read more
Bollywood actress Sonakshi Sinha has issued a stern warning to brands allegedly using her images without consent. Taking to Instagram Stories, she called out companies for featuring her photos-originally posted on her personal social media-on their websites without permission or securing proper usage rights. Known for speaking up on matters that matter to her, Sonakshi shared her … Read more
Dabur India has stirred the pot in the oral care segment with a bold new print campaign for Dabur Red Toothpaste, taking a pointed jab at rival Colgate, the category leader. The campaign, rolled out across major newspapers, positions Dabur Red as “The Swadeshi Choice”, contrasting it with what it calls “foreign” alternatives. The ad features the toothpaste in packaging inspired … Read more
Two major consumer brands inch closer to public listing with regulator’s approval Imagine Marketing, the parent company of leading wearables and audio brand boAt, has secured approval from the Securities and Exchange Board of India (SEBI) to launch its initial public offering (IPO). The greenlight comes a little over four months after the company submitted its draft red herring … Read more
Lay’s has always brought flavour to your plate – now it’s bringing style to your feet. In a bold and unexpected crossover, Lay’s has teamed up with sneaker label Arks to launch a limited-edition line of sneakers, each inspired by the iconic colours of your favourite Lay’s flavours. Think cheesy orange, classic red, tangy green – not just snackable, but … Read more
Legendary cricketer urges parents to rethink kids’ daily commute with smarter, safer e-cycles EMotorad, the electric cycle brand, has unveiled a new campaign starring brand ambassador MS Dhoni in a fresh avatar-as a coach, not of cricket this time, but of India’s next generation of commuters. In this heartwarming and persuasive new film, Dhoni steps into the shoes … Read more
The film honours the everyday courage of Indian families as Kotak Life completes a milestone anniversary Kotak Mahindra Life Insurance Company Ltd. (Kotak Life) has rolled out a heartfelt brand film to mark 25 years of serving Indian families with financial protection and life-enabling solutions. Since its establishment in 2001, Kotak Life has emerged as one of … Read more
Former FCB India NCD returns to DDB Mudra Group to lead creative vision DDB Tribal, the digital-first, full-service agency of the DDB Mudra Group, has appointed Anusheela Saha as its new Creative Head. Anusheela moves from FCB India, where she served as National Creative Director, leading impactful, emotionally resonant campaigns while mentoring teams across the network. Prior to FCB, she held … Read more
New hub to accelerate innovation, partnerships, and go-to-market growth in North America AI infrastructure startup Flam, known for revolutionising consumer engagement through Mixed Reality, has opened a new office in San Francisco-a key milestone in its global expansion strategy. The new location will serve as a strategic hub for engineering, design, partnerships, and go-to-market operations, positioning Flam closer to … Read more
Motorola, in partnership with Flipkart, has launched the Brilliant Collection-a fusion of luxury design and cutting-edge technology-created in collaboration with Swarovski. The exclusive showcase took place on September 1 at Andaz Delhi by Hyatt. The star-studded launch event featured Bollywood actress Jacqueline Fernandez as showstopper, accompanied by popular digital creators including Revathi Pillai, Shivani Kalra, Vishnu … Read more
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