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Virtual blessings, aartis, and festive greetings now just a scan away at Siddhivinayak Metro Station This Ganesh Chaturthi, ICICI Lombard General Insurance is bringing a digital twist to tradition at Mumbai’s Siddhivinayak Metro Station. The brand has launched an interactive initiative titled “Scan for Siddhivinayak Bappa’s Darshan,” allowing thousands of daily commuters to experience a moment of devotion on the move. … Read more

New season features brand partnerships, second-screen interactivity, and enhanced rewards for participants and viewers The iconic quiz show Kaun Banega Crorepati (KBC) returns for its 17th season on Sony Entertainment Televisionand Sony LIV, once again hosted by Amitabh Bachchan. This season brings back beloved interactive elements like KBC Play Along, while also expanding its brand collaborations, viewer engagement opportunities, and prize … Read more

Campaign highlights the evolving consumer shift from ‘making do’ to ‘living well’ Smart Bazaar has appointed McCann Worldgroup India as its creative agency, entrusting it with the mandate to drive its latest brand campaign. The campaign is rooted in a powerful insight – the changing mindset of Indian consumers, who are now moving from simply “making do” to … Read more

Festivals aren’t just about rituals anymore – for Gen Z, they’re also becoming the perfect backdrop for dating. And this Ganesh Chaturthi, Tinder’s new Double Date feature is finding its moment in the spotlight. In Mumbai, Ganesh Chaturthi isn’t just a cultural celebration – it’s a social experience. From pandal-hopping to street food crawls, the festive atmosphere … Read more

Through UMG’s global network, the partnership aims to bring Mad For Mussic’s repertoire to international audiences. Universal Music India (UMI), a division of Universal Music Group (UMG), has entered into a strategic partnership with Hindi film production house Maddock Films and its newly launched music label, Mad For Mussic, founded by producer-director Dinesh Vijan. Under this … Read more

In the spirit of Ganesh Chaturthi – a festival that pulses through Mumbai with unmatched devotion and energy – Narayana Health SRCC Children’s Hospital has introduced a unique initiative: Health Ki Aarti. This campaign transforms traditional prayer into a celebration of good health, strong immunity, and the importance of preventive care. At the heart of Health Ki … Read more

• Logs 295 Million Unique Visitors • Pulls ahead of Network18 & Times Internet India Today Group has emerged as the No. 1 digital news network in India, according to the latest Comscore rankings (July 2025) (1). In the News/Information category, the Group recorded a Total Digital Population (TDP) of 295million unique visitors, the highest among all publishers. This places India Today Group ahead … Read more