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A Stress-Free Experience for Pets and Their Parents Pet owners know the drill all too well-convincing a reluctant furry friend to journey to a salon, dealing with the anxiety it causes, and cleaning up the mess afterward. Enter BhaoBhao, a Mumbai-based startup that flips this inconvenient scenario on its head. Offering premium in‑home grooming services for beloved dogs … Read more
The agency will spearhead digital strategy, social engagement, and campaign execution for PCH’s flagship labels. Piramal Consumer Healthcare (PCH) has officially appointed Punt Creative as its digital agency, following a competitive multi-agency pitch. The agency, co-led by Harsh Shah and Rohan Naterwalla, will manage social media, digital campaigns, and content strategy for three of PCH’s marquee brands: Lactocalamine, the i‑range (including i‑pill), and the baby care … Read more
Hyundai Motor India joins as exclusive launch partner for the high-impact omnichannel advertising platform. Zee Entertainment Enterprises Ltd. (ZEEL), a leading name in content and technology, has introduced ‘Zee Spotlight’under its ‘Z’ RISE initiative-a premium advertising solution designed to amplify brand visibility across its General Entertainment Channels (GECs), movie channels, and OTT platform ZEE5. Zee Spotlight delivers a seamless … Read more
Gen Z’s love for comfort, irony, and personalisation fuels Crocs’ stunning resurgence. Once labelled as “seriously ugly” and ridiculed across fashion circles, Crocs has emerged as one of the most unexpected success stories in global retail. Launched in 2002, the American footwear brand teetered on the edge of bankruptcy by 2009. Fast forward to 2024, Crocs posted … Read more
Blending tradition and modern expression, the brand launches a vibrant musical ode to Onam. Peter England is ushering in the Onam season with a fresh, youth-centric campaign that merges cultural pride with contemporary creativity. In collaboration with Kerala’s homegrown hip-hop talent The Imbachi, the brand has unveiled a special Onam anthem that brings together the worlds of music and … Read more
London-based tech company Nothing has appointed Himanshu Tandon, former POCO India Head, as Vice President of Business for its sub-brand CMF. In this role, he will drive global strategy, growth, and go-to-market execution, with India positioned as the hub for CMF’s international expansion. With over eight years of leadership experience, Tandon has been instrumental in … Read more
PMG India has elevated Dhruv Jugran to Managing Director as the company marks 18 years in India. With over two decades of experience across marketing and brand transformation, Dhruv has been with PMG for more than a decade, previously working with Ogilvy, Candid Marketing, and others. His appointment reflects recognition of his leadership in driving … Read more
The campaign reflects the brand’s reimagined identity with a fresh narrative: All for Health. Health for All. The Health Factory (THF), known for its zero maida, high-protein breads, has launched a new brand film featuring fitness icon Milind Soman. The campaign is part of THF’s ongoing rebranding journey, anchored by the philosophy: All for Health. Health for All. The … Read more
New brand additions strengthen Snapdeal’s position in affordable, trend-driven fashion this festive season. Snapdeal is expanding its festive fashion portfolio with the onboarding of popular fashion brands Tokyo Talkies, Highlander, Oomph!, and Sassafras. These additions complement an already diverse lineup that includes names like Manic, Clovia, Janasya, Juniper, Campus, Benekleed, Dollar, Shoetopia, and Anand Sarees, among others. With the inclusion of these … Read more
The campaign captures the joy of festive style discovery, turning a common question into a seamless shopping journey. As the festive season nears, inspiration for personal style comes from everywhere-shop windows, social feeds, and every eye-catching outfit at celebrations. And with each standout look comes the question that echoes across gatherings: “Kaha Se?” (“Where is it from?”) … Read more
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