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In the wake of the Supreme Court’s revised directive on stray dogs in Delhi-NCR, People for the Ethical Treatment of Animals (PETA) India made a powerful appeal through a front-page ad in the Sunday editions of The Times of Indiain Delhi and Mumbai. Rooted in the Indian philosophy of Vasudhaiva Kutumbakam – the belief that all beings belong to one … Read more
The Central Consumer Protection Authority (CCPA) has imposed a fine of ₹3 lakh on VLCC Limited for publishing misleading advertisements promoting its fat-loss and slimming services using the CoolSculpting machine, approved by the US-FDA for limited purposes. According to the CCPA’s investigation, VLCC made exaggerated and unsubstantiated promises such as “Lose up to 600g and 7 cm in 1 session,” “Drop 1 … Read more
Amazon MX Player has announced its latest unscripted series, Rise & Fall, set to premiere on September 6, with Ashneer Grover taking on hosting duties in his first-ever television anchor role. Produced by Banijay Asia and adapted from a format created by Studio Lambert, the show is positioned as a high-stakes social experiment and will stream free on Amazon MX Player platforms. The … Read more
coto, the emotional wellness platform, has launched a new brand film that places everyday emotional struggles at the centre of the conversation. Narrated by acclaimed actor Mona Singh, the campaign is a reflection of coto’s commitment to making mental and emotional support accessible, relatable, and stigma-free. Produced by Trigger Happy Entertainment Network, the film draws on insights … Read more
Sunny Cooking Oil has unveiled its latest festive campaign titled “Letter to Bappa,” a heartwarming Ganesh Chaturthi film that blends tradition, nostalgia, and togetherness through the lens of food and family. Conceptualised and produced by AlphaX, the three-minute film captures the essence of the festival from a child’s perspective. It follows a young girl returning from the city to … Read more
Spice major JK Masale has announced Saif Ali Khan as its new brand ambassador, marking a strategic move to blend its rich heritage with a more modern, aspirational brand image. The partnership is set to front the brand’s upcoming marketing campaign, focused on celebrating royalty, authenticity, and refined sophistication – values that resonate with both the brand and the … Read more
In a landmark celebration of Onam, Asianet has introduced a groundbreaking musical tribute – the world’s first-ever Pooppattu (Flower Song) – blending Kerala’s deep-rooted traditions with modern musical innovation. The initiative, developed in collaboration with noted composer Justin Varghese and celebrated singer-actor Remya Nambeesan, reimagines the Onam experience for new generations. Titled #ColorOnam, the campaign aims to rekindle the cultural significance of floral … Read more
Esports in India takes another giant leap as NODWIN Gaming, in partnership with JioStar, rolls out Season 4 of the Battlegrounds Mobile India Masters Series (BGMS) – one of the country’s most anticipated esports tournaments. Airing live on Star Sports Khel and JioHotstar from 5:00 PM to 8:00 PM daily until September 14, the latest season promises heightened excitement, greater inclusivity, and a prize pool of ₹1.5 crore. One … Read more
With the festive season around the corner, Flipkart is ramping up operations ahead of its flagship shopping event, The Big Billion Days (TBBD). The e-commerce giant has announced a major expansion in its delivery infrastructure and workforce, with a sharp focus on inclusivity and tech-driven readiness. This year, Flipkart is creating over 2.2 lakh seasonal jobs across supply chain and … Read more
In a move set to reshape travel media engagement in India, Unpromptd, a rising player in Asia’s digital growth space, has announced a strategic partnership with global travel platform Agoda. The collaboration aims to power Agoda’s advertising growth in the Indian market by connecting its high-intent travel audience with leading Indian brands. As Agoda looks to deepen … Read more
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