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Vodafone Idea Limited has appointed Abhijit Kishore as Chief Executive Officer for a three-year term starting August 19, 2025, succeeding Akshaya Moondra, whose tenure ends on August 18. Currently the COO, Kishore has been with VIL since 2015, leading roles in enterprise business, circle operations, and corporate functions. With over 27 years in the Indian … Read more
Freddy Bharucha has been appointed CEO of P&G Beauty, effective December 1, and will be based in Geneva, Switzerland. Currently President of Global Personal Care and North America Beauty Operations, he succeeds Alex Keith, who retires in February 2026. With over 20 years in the beauty industry and leadership roles across regions including China, North … Read more
ShareChat, India’s homegrown social media platform, has appointed Neha Markanda as Chief Business Officer for both ShareChat and Moj. With over two decades of experience across tech, FMCG, and healthcare, Markanda steps into this strategic leadership role as the company intensifies its revenue ambitions and regional market focus. Previously Head of Industry – E-commerce at … Read more
In a jaw-dropping twist on quick commerce, Zepto has teamed up with The House of Abhinandan Lodhato redefine land investment, with a delivery time of just 10 minutes. Unveiled through an ad film, the campaign drops during Janmashtami, blending cultural motifs, devotional imagery, and a dramatic tone before pivoting sharply into real estate territory. The voiceover declares: “This Janmashtami, reimagine land … Read more
Amazon India has unveiled a lighthearted new campaign, in partnership with FCB Kinnect, to highlight its sustainability-focused Shop in Product Packaging (SIPP) initiative. The campaign stars an unlikely hero: a retired Amazon cardboard box, now enjoying a peaceful holiday after years of hard work. https://www.instagram.com/reel/DNCyyCuPtrO/?utm_source=ig_web_copy_link SIPP is Amazon’s initiative to reduce packaging waste by shipping select products in … Read more
As it approaches 100 years in India, Shell has launched a heartfelt brand film titled ‘Shell Chale Ban Ke Saathi’, celebrating its enduring journey as one of the country’s most trusted energy partners. The film reflects Shell’s purpose – Powering Progress Together – and highlights its deep-rooted commitment to innovation, meaningful partnerships, and contributing to a more sustainable future as … Read more
Mumbai: L’Oréal Paris has unveiled its latest haircare innovation – the Glycolic Gloss Range – with brand ambassador Alia Bhatt taking center stage in the campaign. This marks Alia’s debut with L’Oréal Paris Hair Care in India, adding a fresh sparkle to the brand’s beauty narrative. Designed to transform dull, tired hair, the Glycolic Gloss Routine is a four-step regime featuring a Shampoo, Conditioner, Rinse-Off … Read more
Colgate-Palmolive has announced an exclusive partnership with global Korean sensation IU (Lee Ji-eun) to spotlight a transformative take on oral beauty in India. As one of Asia’s most admired icons, IU brings with her not just K-pop charisma but also the secret behind her radiant smile – Colgate Visible White Purple. This unique collaboration bridges the world of K-beauty with … Read more
Patanjali Foods has significantly scaled back its advertising budget, spending just ₹64.47 crore in Q1 FY26, an 80.3% decline from the ₹325 crore spent in the previous quarter (Q4 FY25), according to its latest earnings report. Ad spends accounted for 0.72% of revenue, reflecting a strategic tightening amid a challenging quarter. The Baba Ramdev-led FMCG firm reported a 31.3% drop … Read more
Bandhan Mutual Fund, in collaboration with Grey India, has unveiled a powerful new initiative titled ‘Freedom at 19:47’, aiming to turn 7:47 PM-symbolic of the year 1947, when India gained political freedom-into a daily reminder for achieving financial independence. The campaign reframes a timeless question-“When is the right time to invest?”-with a bold, behavioral nudge: start at 19:47. This precise … Read more
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