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Tonic Worldwide Secures Digital Mandate for PCPL

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Real estate redevelopment specialist Pranav Constructions Limited (PCPL) has awarded its integrated digital marketing mandate to Tonic Worldwide, following a multi-agency pitch. The partnership will cover social media strategy, search engine optimisation (SEO), and performance marketing to strengthen PCPL’s digital presence and consumer engagement. Known for its commitment to transforming aging structures into modern residential … Read more

Aamir Khan Joins NDTV’s Jai Jawan in Akhnoor to Honour India’s Armed Forces

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This Independence Day, NDTV’s iconic Jai Jawan returned with a powerful edition, travelling to Akhnoor-an emotionally resonant region along the India-Pakistan border in Jammu. The special episode marked 78 years of India’s freedom and featured Bollywood actor Aamir Khan spending a day in solidarity with the Indian Army. Known for spotlighting the bravery and spirit of Indian … Read more

Dentsu India Launches Dentsu Podcast Network to Redefine Branded Storytelling

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In a strategic push to reshape branded storytelling in India, Dentsu India has launched the Dentsu Podcast Network (DPN) – a dedicated audio content vertical aimed at helping brands build deeper, more authentic connections with audiences across the country. With podcast consumption on the rise, cutting across metros, heartlands, languages, and cultures, DPN positions itself as a … Read more

EaseMyTrip Charts Ambitious Growth Path Beyond Flights with EMT 2.0 Strategy

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EaseMyTrip, once known primarily for its flight booking services, is undergoing a significant transformation. With over 30 million loyal users across India, the company is now positioning itself as a diversified consumer services platform-moving beyond travel to build a multi-vertical, high-margin ecosystem under its newly launched EMT 2.0 strategy. At the heart of this evolution … Read more

Marya Shakil Joins India Today as Senior Anchor, Set to Strengthen Political Coverage

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Veteran political journalist and anchor Marya Shakil has officially joined India Today as a Senior Anchor, marking a new milestone in her impactful journey in television journalism. Known for her deep political acumen and grounded reportage, Shakil’s addition is expected to boost India Today’s editorial strength, particularly in primetime political programming. With a journalism career … Read more

Vodafone Idea Limited appoints Abhijit Kishore as Chief Executive Officer

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Vodafone Idea Limited has appointed Abhijit Kishore as Chief Executive Officer for a three-year term starting August 19, 2025, succeeding Akshaya Moondra, whose tenure ends on August 18. Currently the COO, Kishore has been with VIL since 2015, leading roles in enterprise business, circle operations, and corporate functions. With over 27 years in the Indian … Read more

Freddy Bharucha has been appointed CEO of P&G Beauty

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Freddy Bharucha has been appointed CEO of P&G Beauty, effective December 1, and will be based in Geneva, Switzerland. Currently President of Global Personal Care and North America Beauty Operations, he succeeds Alex Keith, who retires in February 2026. With over 20 years in the beauty industry and leadership roles across regions including China, North … Read more

Neha Markanda Joins ShareChat as Chief Business Officer, Set to Drive Revenue and Brand Growth

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ShareChat, India’s homegrown social media platform, has appointed Neha Markanda as Chief Business Officer for both ShareChat and Moj. With over two decades of experience across tech, FMCG, and healthcare, Markanda steps into this strategic leadership role as the company intensifies its revenue ambitions and regional market focus. Previously Head of Industry – E-commerce at … Read more

Zepto’s Latest Stunt: Get a Plot of Land in 10 Minutes

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In a jaw-dropping twist on quick commerce, Zepto has teamed up with The House of Abhinandan Lodhato redefine land investment, with a delivery time of just 10 minutes. Unveiled through an ad film, the campaign drops during Janmashtami, blending cultural motifs, devotional imagery, and a dramatic tone before pivoting sharply into real estate territory. The voiceover declares: “This Janmashtami, reimagine land … Read more

Amazon India Spotlights Sustainable Packaging with Whimsical Brand Film

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Amazon India has unveiled a lighthearted new campaign, in partnership with FCB Kinnect, to highlight its sustainability-focused Shop in Product Packaging (SIPP) initiative. The campaign stars an unlikely hero: a retired Amazon cardboard box, now enjoying a peaceful holiday after years of hard work. https://www.instagram.com/reel/DNCyyCuPtrO/?utm_source=ig_web_copy_link SIPP is Amazon’s initiative to reduce packaging waste by shipping select products in … Read more

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