Newsroom

Nissan India has launched “The Boldest Black”, a visually arresting campaign for the Magnite Kuro Edition, developed by Nissan United-a collaboration between TBWA\India and OMD India. The Magnite Kuro Edition, launched earlier this month, reimagines Nissan’s compact SUV in an all-black avatar. It retains the original Magnite’s strong value proposition while embracing bold design with blacked-out accents, elevating its road presence. Instead … Read more

Brand gets featured in teaser starring Hrithik Roshan and Jr NTR, marking its entry into cinematic storytelling India’s leading windows and doors brand, has made its cinematic debut through a unique collaboration with the highly anticipated action thriller War 2. In a first-of-its-kind brand integration, Fenesta features directly in the film’s teaser, with lead actors Hrithik Roshan and Jr NTR referencing the brand-blending … Read more

Connect Digital brings programmatic DOOH advertising to 31 diverse environments, including streets, malls, and transit hubs. Connect Network Inc., a leading Out-of-Home (OOH) advertising agency, has officially rolled out Connect Digital, its new digital out-of-home (DOOH) division. This platform merges audience insights, advanced AdTech, and creative capabilities into a unified, global solution. Connect Digital enables programmatic DOOH … Read more

The partnership will focus on driving organic growth through SEO strategy, technical optimisation, and performance tracking. AdLift, the digital marketing agency now part of Liqvd Asia, has secured the SEO and content marketing mandate for skincare brand Plum. As part of this engagement, AdLift will develop a full-funnel organic growth strategy designed to boost Plum’s … Read more

The HRX x Escape Plan range features luggage, organisers, and travel essentials, blending utility with bold design. Escape Plan, a tech-enabled travel platform, has partnered with HRX – the fitness and lifestyle brand co-founded by Hrithik Roshan and Exceed Entertainment – to launch a co-branded collection of travel gear for Indian consumers. The new HRX x … Read more