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Neha Barjatya, Marketing Director at Google India, has stepped down after nearly 14 years with the company. She played a key role in major brand campaigns, product launches, and social impact initiatives, including the Great Online Shopping Festival, Internet Saathi, Google for India events, and the launch of Pixel manufacturing in India. Previously, she worked … Read more
Abhinav Sharma has joined the India Today Group as Vice President & National Sales Head, bringing with him a wealth of experience in driving revenue growth and building strategic partnerships. In his new role, he will spearhead national sales operations, strengthen client relationships, and craft innovative solutions to enhance the group’s market leadership.
Creators skydive in Dubai to highlight the product’s ultra-light texture Vaseline India has introduced its latest innovation, Vaseline Cloud Soft Light Moisturiser, with a bold and visually stunning launch campaign titled #LaunchInTheClouds. The activation took place at Skydive Dubai, where top digital creators experienced the product mid-air-emphasizing its feather-light texture in a truly gravity-defying setting. Influencers including Ruhee Dosani, Agasthya Shah, Richi … Read more
In-app experience lets users pick sides between Hrithik Roshan and NTR Jr District by Zomato, the going-out and experiences platform, has partnered with Yash Raj Films (YRF) to roll out a unique in-app fan engagement campaign for the upcoming action blockbuster War 2. Tapping into the film’s high-voltage rivalry between lead stars Hrithik Roshan and NTR Jr, the initiative invites users … Read more
TVC by Ogilvy India tackles the frustration of daily data exhaustion As mobile data becomes central to daily life-whether for work, learning, entertainment, or staying connected-Vi has rolled out a fresh campaign for its ‘Vi Nonstop Hero’ prepaid plan. Conceptualised by Ogilvy India, the campaign highlights the everyday challenge of running out of data and positions Nonstop Hero as the ultimate … Read more
Testimonial-driven campaign for JSW MG Motor aims to accelerate EV adoption Cheil X has rolled out a compelling new campaign titled ‘EV Sahi Hai’ for JSW MG Motor India, aimed at demystifying electric vehicles and promoting their adoption across the country. The campaign’s first phase features 10 testimonial films from real EV owners, highlighting key benefits such as cost savings, reduced environmental … Read more
Conceptualised by BBH India, the film is directed by acclaimed film director Ram Madhvani Nestlé MILKMAID, a name that has defined sweetness in Indian homes now for 113 years, has launched its latest TVC celebrating the joy of preparing desserts at home, with loved ones. The film highlights the rich, creamy and heartwarming experience that … Read more
Launch marks a major step in becoming Asia’s first digital healthcare advertising agency Medulla Communications, a healthcare-focused advertising agency with over 15 years of global expertise, has announced the launch of its new office in Singapore, marking a significant milestone in its journey to become Asia’s first digital healthcare advertising agency. With a strong portfolio of work … Read more
Uninterrupted news from 7–10 AM enhances viewer experience and boosts post-slot ad visibility In a strategic move to enhance audience engagement, News18 Tamil Nadu has launched a break-free morning prime-time band from 7:00 AM to 10:00 AM. This uninterrupted news block allows viewers to stay fully informed with the day’s top headlines, without the distraction of ad breaks. The initiative … Read more
Nissan India has launched “The Boldest Black”, a visually arresting campaign for the Magnite Kuro Edition, developed by Nissan United-a collaboration between TBWA\India and OMD India. The Magnite Kuro Edition, launched earlier this month, reimagines Nissan’s compact SUV in an all-black avatar. It retains the original Magnite’s strong value proposition while embracing bold design with blacked-out accents, elevating its road presence. Instead … Read more
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