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Interactive campaign targets Gen Z with immersive digital experience. Everyuth Naturals, a brand under Zydus Wellness, has teamed up with Snapchat to launch its new Golden Glow Sheet Mask through an interactive Augmented Reality (AR) campaign. Aimed at Gen Z consumers, the campaign blends technology with self-care, offering an engaging digital product experience that moves beyond conventional … Read more
New campaign showcases actress’s skincare ritual with a sandalwood-infused regimen. Santoor Royal Sandal, a premium offering from Wipro Consumer Care and Lighting, has expanded its skincare range with the launch of the Triple Sandal Pack. This all-in-one regimen includes a soap, a sandalwood face pack, and a face serum, curated to deliver a holistic skincare routine … Read more
The emotionally led campaign highlights maternal trust and the purity of organic choices. Organic food brand Organic Tattva has unveiled its latest campaign, ‘Har Maa Ka Vishwas’, fronted by actor and wellness advocate Kareena Kapoor Khan. Conceptualized and executed by Eggfirst Advertising & Design Ltd., the campaign underscores the deep trust mothers place in the choices they make-especially … Read more
Libas Unveils ‘Maa of All Sales’ Campaign, Blending Purple Power with Pop CultureThe Purple Days Sale returns with humour, heritage, and immersive brand storytelling. Libas, one of India’s fastest-growing ultra-fast-fashion brands, has launched its vibrant new campaign, ‘Maa of All Sales’, to mark the return of its much-awaited Purple Days Sale. Infused with humour, cultural references, and … Read more
Your favourite pizza, now wrapped up for anytime, anywhere indulgence Starting at ₹169, Faasos Pizza Wraps deliver great value, flavour, and convenience-now available on Swiggy, Zomato, and EatSur After winning the hearts of countless food enthusiasts with its delicious wraps, Faasos – one of India’s favorite food brands from Rebel Foods – is now putting … Read more
The Friendship Day film has been created and executed by Thought Blurb Communications The film has been released in 11 regional languages, including Hindi, across various digital platforms This Friendship Day, Parle-G, India’s most beloved biscuit brand, has released its deeply moving Mother-Daughter film, a tribute to the beautiful evolution of one of life’s most … Read more
Launch begins in Uttar Pradesh, with expansion planned for Goa, Maharashtra, and beyond. Radico Khaitan, one of India’s leading alcobev companies, has announced its entry into the luxury vodka segment with the launch of The Spirit of Kashmyr. The rollout begins in Uttar Pradesh and will soon extend to Goa, Maharashtra, and other key markets. The … Read more
The campaign captures the warmth of sibling bonds through everyday moments and thoughtful gifting. CaratLane, the omni-channel jewellery brand from the Tata Group, has launched its Raksha Bandhan campaign with popular digital actors Ayush Mehra and Yashaswini Dayama. The campaign film brings to life the nuances of sibling relationships-light-hearted teasing, daily camaraderie, and moments of … Read more
Balaji Telefilms confirms no operational ties to the platform since 2021. In light of the government’s recent directive to block 25 OTT platforms for allegedly hosting obscene or pornographic content, Balaji Telefilms has issued a formal clarification regarding ALTT. The company stated that Ekta Kapoor and Shobha Kapoor have had no association with the platform … Read more
A five-gram vegetarian slice joins the menu, but red meat stays off the table. McDonald’s is tapping into India’s growing appetite for protein-but with a plant-based twist. The fast-food giant has launched a new vegetarian protein slice across its outlets in South and West India, aiming to serve a demographic long underserved in the country’s protein conversation. … Read more