Newsroom 
Developed in partnership with The PCA Companies, the brand blends personal storytelling with global fragrance expertise. Actor Rashmika Mandanna has officially launched her new fragrance brand, Dear Diary. Rooted in personal memories and experiences, the brand aims to capture the emotional and expressive nature of scent through a curated line of perfumes. Drawing its name and … Read more
Bingo! launches its new flavour with a nostalgic twist and a CID-style mystery. Bingo! Mad Angles, from ITC’s snacks portfolio, has unveiled a bold new variant-Mystery Pickle-expanding its popular Mad Angles range. Riding on the success of the Achaari Masti flavour, this launch celebrates India’s deep-rooted love for pickles, this time with an unexpected twist. … Read more
New KitKat Shake and Sundae now available across dine-in, takeaway, and delivery platforms Burger King India has launched a new dessert offering under its BK Fusion range in partnership with Nestlé’s iconic KitKat. The collaboration introduces two indulgent co-branded items – BK Fusion KitKat Shake and BK Fusion KitKat Sundae – aimed at delighting Gen Z and millennial customers. … Read more
Traya, the science-led hair loss solutions brand, has unveiled a new brand film starring popular actor and comedian Sunil Grover. The film is inspired by the real-life story of a Traya user and addresses one of the most persistent myths surrounding hair loss: “Once it’s gone, it’s gone for good.” Set in a relatable family setting, the … Read more
JioStar Entertainment has unveiled its comprehensive Connected TV (CTV) Playbook, designed to guide brands in leveraging India’s surge in CTV consumption. The Playbook offers deep insights into how marketers can reach premium households through JioHotstar’s expansive Entertainment-led ecosystem, prioritising storytelling, targeting, and measurable impact. Co-developed with Ipsos, the Playbook combines platform analytics and a June 2025 national consumer study, capturing the dramatic shift toward … Read more
Active lifestyle brand HRX, co-owned by Hrithik Roshan, has announced actor Triptii Dimri as its new female brand ambassador with the launch of its latest campaign, “Built for Sweat, Designed for Life.” The initiative aims to enhance the brand’s appeal among women by showcasing HRX’s functional yet stylish activewear. The campaign film features Hrithik and Triptii in relatable, everyday moments-morning … Read more
There was a time when hanging out meant heading straight to McDonald’s. A pit stop at the golden arches wasn’t just about the food-it was about the moment. For a whole generation of millennials, a burger, fries, and a photo with the Ronald McDonald statue marked the good times. But somewhere along the way, the … Read more
The fast-fashion game in India is officially in overdrive. Reliance Retail’s fashion and lifestyle platform AJIO has launched AJIO Rush, a new four-hour delivery service now livein six major cities including Mumbai, Bengaluru, Delhi, and Hyderabad. With over 1.3 lakh fashion and lifestyle options available under the service, AJIO Rush brings hyper-speed to online fashion shopping. Even premium picks from AJIO Luxe, its luxury … Read more
In a move set to reshape India’s cement landscape, the National Company Law Tribunal (NCLT) has approved the merger of Adani Cementation Ltd, a wholly owned subsidiary of Adani Enterprises, with Ambuja Cements Ltd. The Ahmedabad bench of the NCLT sanctioned the Scheme of Amalgamation on 18th July 2025, paving the way for Adani Group to further consolidate its position … Read more
India’s beauty and skincare scene is having a moment-and digital platforms are making sure they don’t miss out on the glow-up. What began with mass-market brands like Lakmé and Maybelline has quickly evolved into a high-stakes beauty race, with platforms like Zepto, Myntra, and Amazon expanding into premium and luxury skincare. Zepto recently made waves by rolling out express 10-minute delivery … Read more