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Casio Calculators Marks 60 Years with ‘The Calculator India Trusts’ CampaignThe nationwide campaign celebrates the brand’s legacy of trust and impact across generations. Casio Calculators is celebrating 60 years since the launch of its first electronic desktop calculator. To commemorate this milestone in India, the brand has introduced a new campaign titled “The Calculator India Trusts”, … Read more
Featuring LGBTQIA+ creator Lauren Robinson, the campaign champions visibility, colour, and authentic expression. Nasher Miles, in partnership with Myntra, has launched its latest Pride campaign titled ‘Show Your Colour With Pride’, which went live on June 20. The campaign celebrates LGBTQIA+ identity, self-expression, and visibility through bold storytelling and impactful visuals. This year, the spotlight is … Read more
The campaign highlights the crucial “middle” stage of entrepreneurial journeys. Tally Solutions, a leading provider of business automation software, has launched the latest edition of its #StartsWithOne campaign, aligning with this year’s Tally MSME Honours. Now in its fifth year, the initiative continues to recognize and celebrate the growing impact of emerging entrepreneurs who are … Read more
Rebranding redefines sleep as a pillar of modern well-being. Symphonies Life, the premium mattress and sleep solutions brand, has introduced a new brand identity in collaboration with creative agency VOLUME. This transformation marks a strategic evolution-from offering just products to becoming a holistic sleep and lifestyle brand. The rebranding seeks to shift perceptions of sleep … Read more
The refreshed identity features a fingerprint blended with butterfly wings, symbolising individuality and transformation. Butterfly, the well-established kitchen appliance brand, has revealed a new brand identity designed to resonate with evolving consumer values and lifestyles. Central to the refreshed identity is a striking new logo that merges a fingerprint with butterfly wings-capturing the essence of … Read more
HT Labs, the digital innovation hub under the HT group, has made a resounding impact at the WAN-IFRA South Asian Digital Media Awards 2025. Its flagship platforms-OTTplay and Slurrp.com-took home five prestigious honors across key categories, celebrating excellence in digital journalism, innovation, and audience engagement. The WAN-IFRA South Asian Digital Media Awards, one of the most esteemed recognitions in the … Read more
IGP continues its creative journey with the launch of a new film under its ongoing ‘Amazing Gifts, Samay Par’ campaign – a cheeky, cinematic ode to birthday surprises that come with a bang (and a cake), bringing the joy of timely gifting to life with flair and fun. Set in a playful “gangster-noir world”, the film takes … Read more
Myntra has launched a witty new campaign for M-Now, its expedited delivery service that promises fashion and beauty essentials in ~30 minutes across Bengaluru, Delhi-NCR, and Mumbai. Conceptualised by DDB Mudra, the campaign stars Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, each known for their strong audience connect and relatable personas. The campaign comprises two ad films that humorously … Read more
In a bold and refreshingly collaborative gesture, Britannia Industries marked Pride Month with a front-page ad in The Times of India that went beyond brand messaging-it extended an open invitation to a competitor. The ad, under the banner “Flavours of Equality,” showcases a vibrant rainbow-themed pack of Britannia Good Daycookies. Each flavour-Cashew, Butter, Pista Badam, Chocolate, and Fruit & Nut-represents a colourful layer in … Read more
Tanya Singh has joined Diageo India as Senior GM – Brand Marketing for Johnnie Walker. She announced the move on LinkedIn after an eight-year stint at Unilever, where she most recently led Lakmé’s premium makeup portfolio. An IIM Kozhikode graduate with a digital strategy certification from Harvard, Singh brings over a decade of experience across … Read more