Newsroom

Mamaearth has launched a new campaign for its Mosquito Repellent range featuring brand ambassador Shilpa Shetty Kundra, highlighting the challenges parents face in protecting children from mosquito-borne illnesses. The campaign film, conceptualized by creative agency Steve Priya, promotes Mamaearth’s natural repellent products containing Citronella Oil, Eucalyptus Oil, and Peppermint Oil, which provide up to 12 … Read more

Finkeda, a digital banking and fintech solutions company, has announced its partnership with Gujarat Titans as the team’s “Official Digital Payments Partner” for IPL 2025. This strategic collaboration aims to expand financial access in tier 2, 3, and 4 cities while raising awareness about Finkeda’s digital banking solutions through cricket’s massive reach. Colonel Arvinder Singh, … Read more

Victoria’s Secret has officially launched on Nykaa Fashion, bringing its renowned collection to Indian consumers through Nykaa’s website and mobile app. The partnership offers Indian shoppers access to Victoria’s Secret’s complete range of intimate apparel, sleepwear, and athleisure. The collection includes lace lingerie sets, everyday essentials, robes, pajama sets, loungewear, leggings, sports bras, and athletic … Read more

WPP has secured the global shopper marketing and commerce partnership for Heineken’s flagship brand portfolio, including Heineken®, Heineken® 0.0, and Heineken® Silver. This expanded relationship highlights WPP’s strength in delivering AI-powered marketing solutions at scale. The partnership focuses on developing below-the-line marketing activities to create distinctive brand experiences across key consumer touchpoints. A specialized team … Read more

Amazon Prime Video has embraced April Fool’s Day with a clever marketing campaign introducing the fictional “Woh Wala Feature” – a search tool that understands those frustratingly vague descriptions we all use when trying to remember movies and shows. The playful campaign tackles a universal streaming dilemma: remembering specific scenes or actors but forgetting the … Read more