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JioStar Shatters Viewership Records on a Historic Opening Weekend as TATA IPL 2025 Celebrates Its 18th Edition

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In a record-breaking opening weekend, the 18th edition of TATA Indian Premier League (IPL) witnessed unprecedented viewership across JioHotstar and Star Sports Network. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an unparalleled cricketing experience across TV and digital platforms. On JioHotstar, digital viewership of the first … Read more

Perplexity AI’s Comet Browser Aims to Challenge Chrome’s Dominance

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Perplexity AI CEO Aravind Srinivas has boldly signaled his company’s intent to take on Google Chrome with a new “agentic” browser called Comet. In a recent social media post, Srinivas directly addressed the tech giant with a simple message: “See you soon, Google Chrome.” The challenge comes as Comet undergoes extensive testing, with Srinivas sharing … Read more

Talented.Agency Sets New Industry Standards with Triple Financial Benefits

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Talented.Agency has introduced three groundbreaking employee financial initiatives that set new benchmarks in the advertising industry. The independent creative agency, now in its third year, has unveiled an ESOP buyback program, profit-sharing mechanism, and minimum salary guarantee. “Most of what we’re sharing today was already communicated internally in January, but we believe that transparency is … Read more

Emvies at 25: From Humble Beginnings to Media Excellence Celebration

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As Emvies celebrates its 25th anniversary today, industry veteran Sam Balsara reflects on its remarkable evolution. “Not many planners attending Emvies will remember how it started,” notes Balsara, describing its origins as part of a three-day advertising festival at Mumbai’s National Sports Club of India. What began as an unnamed media awards segment alongside the … Read more

Flipkart and FanCode Shop Launch Official Sports Merch for SuperCoin Users

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SuperCoin users will have direct access to exclusive offers and official merchandise for IPL teams, ICC tournaments, Champions Trophy and many more national & international events. Flipkart, India’s leading e-commerce marketplace, has announced an exciting new partnership with FanCode Shop to bring authentic sports merchandise to millions of customers. This collaboration creates a dedicated FanCode … Read more

PM Modi to Keynote TV9’s WITT 2025 Summit

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Synopsis: Now in its third edition, TV9 What India Thinks Today Summit returns bigger, bolder, and better. As India rises on the global stage, standing at the cusp of transformative change, this two-day mega thought fest will unfold on March 28-29, 2025. Bringing together some of the most influential voices from India and abroad across … Read more

Budweiser 0.0 Celebrates Music Fans in Bold New ‘Yours to Take’ Campaign

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Budweiser 0.0 has unveiled an innovative campaign that puts the spotlight squarely on music fans rather than performers. The ‘Yours to Take’ campaign features a stirring anthem dedicated to celebrating live music experiences and the passionate fans who make them special. Shifting the Focus to Fans Breaking from tradition in music marketing, Budweiser’s digital film … Read more

Apple Reportedly Developing AI-Enhanced Watch with Built-In Camera

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Apple is rumored to be working on its most ambitious Apple Watch upgrade yet – a model featuring artificial intelligence capabilities and an integrated camera. This development would represent a significant evolution for the device that has dominated the smartwatch market since its introduction in 2015. Camera Integration: A Long-Awaited Feature According to industry sources … Read more

Harish Shetty, ex Ogilvy joins Buzzlab as Client Services Director

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Buzzlab, Asia’s first content-led growth consulting firm, announces the appointment of Harish Shetty as Client Services Director. Harish, who was previously a Management Supervisor at Ogilvy, brings over 12 years of extensive experience in advertising, brand marketing and integrated campaigns to the team.  Harish has worked with some of the biggest names in the industry, … Read more

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