Newsroom 
The new ad campaign reunites Lively and Zuzanna Szadkowski to “spill the tea” in style. Spotted: Serena van der Woodsen-aka Blake Lively-and her iconic sidekick Dorota (Zuzanna Szadkowski) back on screen. This time, the Upper East Side duo is swapping secrets over cocktails on a park bench, not in a Manhattan penthouse. The reunion is … Read more
Schindler India has appointed Tarunesh Mathur as President and CEO for India and South Asia, effective July 1, 2025. He succeeds Nitin Chalke, who moves to the Schindler Group Executive Committee to lead the Asia Pacific region. With over 16 years of experience and more than a decade at Schindler, Mathur has held key roles … Read more
Ashish Rai has been appointed Chief Executive Officer of JSW Paints’ decorative paints division, effective July 2025. Formerly the Chief Business Officer – Decorative Paints, Rai now leads the vertical with full P&L responsibility. With over 20 years of experience across consumer goods, digital transformation, and B2B commerce, he joined JSW Paints in 2024 after … Read more
Influencer marketing seems to be the brand’s chosen strategy in India. From navigating the chaotic streets of Mumbai to capturing highlights from a live Badshah concert, musician and content creator Yashraj Mukhate barely had to lift a finger-except to tap his Ray-Ban Meta smart glasses and speak to Meta AI, his built-in personal assistant. Since … Read more
The agency will drive nationwide awareness and position Strch as a leading activewear brand. Madison Media Plus, a division of Madison World, has secured the media mandate for Strch, a rising activewear brand. The win came after a competitive multi-agency pitch, with Madison now handling the brand’s entire media strategy. The agency has been tasked … Read more
She also joins the jury for the Nykaa Best in Beauty (NBIB) Awards 2025. Nykaa, India’s leading beauty and lifestyle destination, has announced actor Sharvari as its new brand icon. Home to a curated mix of global and Indian beauty brands, Nykaa’s introduction of a new face signals its next chapter-one that focuses on deeper … Read more
The actor and automobile enthusiast will represent the brand’s new automotive tech portfolio. Dylect, a new-age lifestyle electronics brand, has announced actor and automobile enthusiast Rannvijay Singha as the brand ambassador for its upcoming automotive technology range. Known for offering innovative, design-forward products across home and automotive categories, Dylect is now poised to make a … Read more
Simple Energy, the clean-tech startup, has partnered with the Neeraj Chopra Classic 2025 as its official EV partner. As India’s first international javelin ranking tournament, the event reflects a growing emphasis on sustainability and sporting excellence. With this partnership, Simple Energy aims to support India’s athletic ambitions while promoting clean mobility solutions. Sharing his excitement, Neeraj Chopra … Read more
Godrej Consumer Products Ltd. (GCPL) has reported a strong performance for Q1 FY26, driven by robust growth in India’s Home Care segment and key international markets, particularly the GAUM region (Godrej Africa, USA, and Middle East). The company expects high single-digit value growth in its standalone business, supported by mid-single digit underlying volume growth (UVG). Home Care led … Read more
‘Sirf Naam Se Nahi, Kaam Se Organic’ urges consumers to look beyond the label. Organic India, a brand under Tata Consumer Products Limited, has launched a new campaign titled ‘Sirf Naam Se Nahi, Kaam Se Organic’, with cricket legend Sachin Tendulkar as its face. The campaign highlights the growing need for authenticity in the organic food and wellness … Read more