From Failure to ₹1,000 Cr: How Veeba Was Built on Trust, Not Trends
“If I wouldn’t give it to my sons, I won’t sell it to yours.” That’s the principle Viraj Bahl built Veeba on – now a ₹1,000 crore FMCG brand present in over 1,00,000 stores. But success came only after a hard reset. In 2011, Bahl launched a quick-service restaurant called Pocketful, serving naan pockets stuffed with Indian favourites. … Read more