Newsroom 
Agency to handle traditional media duties across key offline channels Madison Media Omega, a division of Madison World, has secured the traditional media mandate for Farmley in Tamil Nadu. As part of the partnership, the agency will oversee media planning and buying across Print, Radio, Cinema, Television, and Outdoor platforms. Farmley, founded in 2017, is … Read more
Mandate won after a competitive multi-agency pitch Veritas Reputation PR, a specialist in financial and corporate communications, has bagged the public relations mandate for Canara Bank-one of India’s largest public sector banks. The account was awarded following a rigorous multi-agency pitch involving several leading PR consultancies. The three-year engagement will see Veritas Reputation lead strategic … Read more
Govt cites routine reviews behind selective restoration; public reactions mixed In a significant development following months of digital restrictions, the Indian government has partially lifted its ban on several Pakistani YouTube channels and the social media accounts of selected artists. The move comes amid routine reviews of content restrictions, as part of what officials describe … Read more
Zomato founder Deepinder Goyal is venturing beyond food delivery and into aerospace, with plans to transform India’s fragmented and often inaccessible regional air travel network. His new venture, LAT Aerospace, co-founded with Surobhi Das, seeks to make air travel more affordable, frequent, and accessible for residents of Tier 2 and Tier 3 cities. Announcing the … Read more
From a bold concept to trendsetting D2C powerhouse, here’s the story of Snitch-five years of fashion, fun, and fearless growth: Year 1: The Launch Founded in 2020 with a vision to disrupt menswear retail, Snitch entered the scene offering 48-hour delivery, daily style drops, and a constantly refreshed selection. It wasn’t just a brand-it was … Read more
Eeshita Ghosh has taken on a new role as Managing Partner at WPP Media, marking a significant leadership move in her career. Known for her strategic vision and deep expertise in media and communications, Ghosh will play a key role in driving growth, client partnerships, and innovation across the agency’s portfolio. Her appointment underscores WPP … Read more
Google Cloud has appointed Sashikumar Sreedharan as Managing Director for India, succeeding Bikram Singh Bedi, who moves to a strategic APAC role. Previously COO for Google Cloud APAC, Sreedharan brings extensive leadership experience from Microsoft, SAP, and IBM. As India MD, he will lead go-to-market efforts and work closely with customers and partners to drive … Read more
Crafted by Ogilvy Mumbai, the ‘Renu Vs The City’ film captures a child’s journey through illness and urban hardship. Every year, countless families from smaller towns arrive in metro cities like Mumbai in search of free cancer treatment for their children. But without access to affordable accommodation near hospitals, many are forced to live on … Read more
The film promotes informed parenting and highlights the role of nutrition in building young minds. Danone India’s Dexogrow has launched a new digital campaign aimed at raising awareness around cognitive development in children. Titled ‘Desh Dimag Se Banta Hai’, the campaign emphasises that a nation’s future depends on the strength of young minds-and that nutrition plays … Read more
The move enables advertisers to reach 12M+ viewers across India’s expanding connected TV ecosystem. CloudTV has launched its connected TV (CTV) advertising platform, marking a major step into India’s fast-growing digital viewing landscape. To power this new offering, CloudTV has partnered with Magnite, the world’s largest independent sell-side advertising platform. The partnership will enable advertisers … Read more