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HDFC Life Unveils East India Campaign Featuring Abir Chatterjee

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HDFC Life has rolled out its first East India-focused campaign, aimed at deepening its connection with audiences in West Bengal and Odisha. Featuring renowned Bengali actor Abir Chatterjee, the campaign delivers the message: “Enjoy today while planning for your family’s tomorrow”, highlighting the importance of long-term financial planning without compromising present-day experiences. Building on the success of its … Read more

Zoho Unveils “It Takes Time” Campaign, Celebrating 30 Years of Sustainable Growth

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Zoho, the Chennai‑headquartered global technology company, has launched its new brand campaign titled “It Takes Time”, reflecting on the dedication and patience required to build enduring products and businesses. The campaign underscores Zoho’s own 30‑year journey-from bootstrapped beginnings to serving over 130 million users worldwide. Key Campaign Highlights Praval Singh, VP – Marketing & Customer Experience, Zoho:“We … Read more

Centerfruit’s AI Voice Challenge Reaches Rural India-No Internet Required

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Centerfruit, in collaboration with Perfetti Van Melle India, WPP, BharatGPT.ai, and Google Cloud, has introduced the “Centerfruit Tongue Twister Challenge”, a voice-based GenAI campaign targeting rural Uttar Pradesh. Designed for feature-phone users with limited digital access, the campaign requires no internet, apps, or smartphones-just a phone call. As part of the broader “Kaisi Jeebh Laplapayee” initiative, a hyper-local Voice AI system rings … Read more

EMotorad’s Aditya Oza and Harbor365’s Mikhail Bohra Launch Luxora Experiences to Redefine Medical Tourism

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Aditya Oza, co-founder of EMotorad, and Mikhail Bohra, co-founder of Harbor365, have come together to launch Luxora Experiences-a next-gen medical tourism venture aiming to transform healthcare travel for international patients. Luxora’s unique model combines elective medical procedures with curated travel experiences, targeting patients from the USA, UK, and Australia who are seeking cost-effective alternatives to rising healthcare costs and extended wait times in … Read more

“Captain Cool” MS Dhoni Applies for Trademark-And It’s Heating Up

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Former Indian cricket captain MS Dhoni has filed for a trademark on his iconic nickname “Captain Cool”, as per public records from Intellectual Property India. The application, submitted on June 5, 2023, has cleared prelims and is now in the “accepted and advertised” stage-making it open to opposition before final registration. The term “Captain Cool” is synonymous with Dhoni’s composed demeanor in … Read more

7UP Unveils New Sonic Identity to Enhance Brand Recall in India

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7UP, PepsiCo’s flagship refreshment brand, has launched its first-ever sonic identity in India—a key market for the brand. This MOGO (musical logo) is part of 7UP’s broader strategy to reinforce its ‘Super Duper Refresher’positioning and deepen consumer engagement through audio branding. A New Dimension in Brand Expression In an increasingly digital-first consumer environment, sound has emerged as a powerful tool for … Read more

Truecaller Ads Unveils ‘Truecaller Play’ Interactive Ad Suite

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Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today’s mobile-first environment. Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving … Read more

Arena India Wins Integrated Media Mandate for realme

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Arena India, part of Havas Media Network India, has secured the integrated media mandate for realme, following a competitive multi-agency pitch. The win not only reaffirms Arena’s ongoing relationship with the smartphone brand but also expands it significantly to include a full-funnel media mandate, covering traditional, digital, and strategic partnerships. This enhanced partnership reflects realme’s growing ambitions in the … Read more

Luxor Schneider Launches ‘For The All-Rounder In You’ Campaign for LX Max Pens

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Luxor Schneider, a leading name in writing instruments, has unveiled its latest campaign titled “For The All-Rounder In You”, aimed at promoting the LX Max Pen-designed specifically for today’s multi-talented student community. Created in partnership with creative agency Born Hi, the digital video commercial (DVC) is currently live on YouTubeand Instagram, and is set to roll out across major OTT platforms in the coming … Read more

Matcha in India: A Growing Trend in Wellness and Innovation

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Once a ceremonial staple in Japanese culture, matcha has now entered India’s rapidly evolving health and wellness space. With its vibrant green colour, functional benefits, and premium appeal, matcha is gaining popularity among Indian consumers and brands alike-particularly in urban markets driven by lifestyle, health, and experience-based consumption. The Rise of Matcha in the Indian Market In … Read more