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Goibibo Taps AI and Rishabh Pant to Deliver Personalised Travel Nudges

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New campaign targets travellers who drop off mid-search with customised video messages Goibibo has launched an innovative new campaign using AI-driven personalised video messages, featuring brand ambassador Rishabh Pant, to re-engage users who start a travel search but don’t complete their booking. The campaign is powered by TrueFan AI, a platform that enables scalable, customised video content. The initiative … Read more

MobiKwik Elevates Saurabh Dwivedi to Chief Technology Officer

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MobiKwik has promoted Saurabh Dwivedi to Chief Technology Officer, positioning him at the helm of its tech innovation and platform strategy. With a proven track record in leading robust engineering teams and scaling fintech solutions, Dwivedi is poised to drive next‑generation product development, strengthen security infrastructure, and elevate user experiences. His appointment reinforces MobiKwik’s commitment … Read more

Birla Opus Paints Celebrates Indian Heritage with Vibrant ‘Duniya Ko Rang Do’ Campaign

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New film reimagines the Gateway of India through colour, creativity, and national pride Birla Opus Paints, a brand under Grasim Industries of the Aditya Birla Group, has unveiled its latest brand campaign-‘Celebrating Colours of India’-a powerful continuation of its core philosophy, ‘Duniya Ko Rang Do’. The campaign brings to life India’s historic monuments, starting with the Gateway of India, to … Read more

Swiggy Launches ‘99 Store’ with ₹99 Meals & Free Delivery in 175+ Cities

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New initiative targets affordability, offering curated single meals at flat rates for value-conscious users Swiggy Limited (NSE: SWIGGY / BSE: 544285), India’s leading on-demand convenience platform, has launched its latest value-focused offering – the ‘99 Store’, a dedicated section within the Swiggy app featuring single meals priced at just ₹99, paired with free delivery under the Eco Saver mode. The initiative is … Read more

Ayushmann Khurrana is ‘Mr. Vacaywala’ in Agoda’s Stress-Free Travel Campaign

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Ogilvy-led campaign emphasizes the importance of regular getaways in a high-stress world, positioning Agoda as the go-to for affordable escapes. Digital travel platform Agoda has unveiled its newest India campaign titled ‘Escape the Stress, See The World For Less’, starring Bollywood actor Ayushmann Khurrana in an entertaining double role. The campaign underscores the growing need for regular breaks amid the … Read more

ZEISS India unveils ‘See and Be Seen More Clearly’ print campaign

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Interactive QR-based initiative promotes new DuraVision GoldUV lenses by blending traditional print with digital engagement. ZEISS, a leader in optics and optoelectronics, has launched its first interactive print campaign titled “See and Be Seen More Clearly”, debuting on the front page of The Times of India. The campaign marks a significant move to bridge traditional and digital … Read more

HUL increases influencer marketing spend by 40% to power digital strategy

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With over 12,000 creators onboard, the FMCG major doubles down on social-first demand generation and quick commerce platforms. Hindustan Unilever (HUL) has made a major push in its digital strategy by significantly increasing investment in influencer marketing, boosting its spend by approximately 40% in FY2025. This move is part of the company’s broader plan to prioritise social-first demand generation across … Read more

MyGate Elevates Rohit Jindal to Co-Founder

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MyGate has elevated Rohit Jindal to the position of Co-Founder, while he continues as Chief Business Officer. Jindal, who joined the company in 2017, has been instrumental in its growth, notably scaling the MyGate Ad Platform. Before MyGate, he held senior roles at Practo, HSBC, and Citibank.

Aditya Oza Named CEO & Co-Founder of Luxora Experiences

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Aditya Oza has announced his new entrepreneurial chapter as CEO and Co-Founder of Luxora Experiences. A dynamic force in the startup world, Oza moves from EMotorad, where he played a pivotal role as co-founder and marketing head, steering the brand’s growth in the EV space. With Luxora, he now shifts gears to craft premium experiential … Read more