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Britannia Good Day Launches ‘Flavours of Equality’ Pride Pack Featuring Parle Monaco

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~ A limited-edition symbol of inclusivity and allyship during Pride Month ~ Britannia Good Day has unveiled a special edition Flavours of Equality Pride Pack to celebrate Pride Month with a powerful message of inclusivity and collaboration. Conceptualized by creative agency Enormous, the initiative takes an unexpected yet thoughtful turn-Britannia extended an open invitation to long-time competitor … Read more

Shamsuddin Jasani, Aatsi Desai, and Gopa Menon Launch AI-Native Full-Service Marketing Firm

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~ Reimagining marketing with a ‘HumAIne’ approach that integrates creativity, media, and intelligence ~ July 2, 2025; Mumbai, India: In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr-an AI-native, full-service marketing solutions company built to help brands win in … Read more

adidas and FC Bayern München Launch 2025/26 Home Jersey

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adidas and FC Bayern München Launch 2025/26 Home JerseyNew design blends club heritage with bold modern identity adidas has unveiled the official FC Bayern München home jersey for the 2025/26 season, combining iconic design elements from the past with a fresh, modern twist. Drawing from a decade of FC Bayern’s red-and-white heritage, the new jersey incorporates classic … Read more

Kulp.AI Partners with Team Pumpkin to Lead Performance Marketing in India

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The agency will oversee paid media, campaign execution, targeting, and optimisation efforts. Kulp.AI, an AI-first development platform designed to help both coders and non-coders build full-stack applications using natural language, has announced a strategic partnership with Team Pumpkin, a full-service digital agency, to drive its performance marketing efforts across India. As part of this collaboration, Team … Read more

Practo Asks ‘Who Is a Doctor?’ in National Doctor’s Day Campaign

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Practo Asks ‘Who Is a Doctor?’ in National Doctor’s Day CampaignEmotional short film highlights the human side of healthcare professionals On the occasion of National Doctor’s Day, digital healthcare platform Practo launched a powerful campaign titled #WhoIsADoctor, aimed at broadening public understanding of the role doctors play beyond clinical practice. Often seen merely as professionals who diagnose illnesses and … Read more

Glance appoints Amit Bansal as Senior VP & General Manager of Roposo

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Glance has appointed Amit Bansal as Senior Vice President & General Manager of Roposo, its AI-powered commerce platform. With over two decades of experience, including leadership roles at Flipkart, Reliance Retail, and most recently as founder & CEO of Solv, Bansal is set to scale Roposo into a future-ready, content-driven shopping ecosystem. His appointment comes … Read more

HEINEKEN Appoints Vineeth Suresh to Head India GCC in Hyderabad

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HEINEKEN N.V. has appointed Vineeth Suresh to lead its India Global Capability Centre (GCC) in Hyderabad under HEINEKEN Business Services. A seasoned GCC leader, Suresh brings extensive experience from roles at KPMG, Diageo, and Tesco. His appointment reinforces HEINEKEN’s commitment to positioning India as a strategic hub for global delivery and transformation, supporting its broader … Read more

Wellbeing Nutrition Appoints Varun Kandhari as Chief Marketing & Growth Officer

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Wellbeing Nutrition has appointed Varun Kandhari as its new Chief Marketing and Growth Officer. With over 18 years of experience at global FMCG giants like Mars Wrigley, Unilever, and Davide Campari-Milano, Kandhari brings deep expertise in brand building, strategic growth, and commercial leadership. He played a key role in driving 12x growth at Mars Wrigley … Read more

Snapchat’s OOH Campaign Reminds Brands Where Gen Z Spends Time

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Bold billboards across Indian metros urge marketers to rethink their media mix Snapchat has rolled out a striking out-of-home (OOH) campaign titled “It’s Time to Advertise on Snapchat”, targeting marketers in cities like Mumbai, Delhi, and Bengaluru. Featuring bold yellow billboards with direct messaging-such as “DON’T CRY OVER POOR ENGAGEMENT. SNAP OUT OF IT.”-the campaign puts … Read more