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OnePlus Partners with Gods Reign to Power India’s Esports Ecosystem

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OnePlus has announced a strategic partnership with Gods Reign, a leading Indian esports organisation, in a collaboration enabled by Times One, the gaming vertical of Times OOH. This alliance reflects OnePlus’s continued commitment to performance, speed, and innovation, while supporting the rapid growth of India’s competitive gaming landscape. Driving Innovation in Esports The partnership aims to: This collaboration underlines OnePlus’s ambition … Read more

RCB Marketing Head Nikhil Sosale Arrested Over Bengaluru Stampede

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Bengaluru Police have arrested Nikhil Sosale, head of marketing and revenue for Royal Challengers Bengaluru (RCB), in connection with the June 4 stampede that occurred during the team’s IPL victory celebrations. The incident outside M Chinnaswamy Stadium left 11 dead and 64 injured. Sosale, an executive with Diageo India, was taken into custody following pressure from the Karnataka government. Known for his previous role at United … Read more

Vijay Mallya Apologises for Kingfisher Collapse, Denies ‘Chor’ Label

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In a rare and candid public appearance, Vijay Mallya, the former liquor baron and chairman of the defunct Kingfisher Airlines, has offered an apology for the airline’s collapse while rejecting accusations of theft, asserting he is no “chor” (thief). Speaking during a four-hour podcast interview with entrepreneur Raj Shamani, released on Thursday, Mallya addressed the controversy that has surrounded him for … Read more

The Whole Truth’s Honest No-Waste Campaign Wins Hearts with Near-Expiry Giveaway

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‘Help us not waste this food’: The Whole Truth wins internet with honest, no-waste marketing move Mumbai-based health food brand The Whole Truth has garnered widespread praise online for a transparent initiative aimed at reducing food waste by distributing near-expiry products to customers. The story started when X user Uddhav Parab shared a photo of … Read more

Ogilvy India Launches Ogilvy Consulting; Neeraj Bassi to Lead Practice

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Ogilvy India has officially launched Ogilvy Consulting, its strategic business transformation arm, appointing Neeraj Bassi as the India Head of the new practice. Bassi will operate out of the Ogilvy Gurugram office, where he will also serve as Head of Strategic Planning for Ogilvy India (North). Globally, Ogilvy Consulting focuses on solving three critical business challenges-Growth … Read more

PokerBaazi Appoints Gunisha Sinha as Game Ambassador

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PokerBaazi has officially announced Gunisha Sinha as its newest Game Ambassador, also known as a Team Pro. With this appointment, Gunisha joins the elite PokerBaazi Team Pro lineup alongside Indian poker stalwarts Abhishek Goindi, Zarvan Tumboli, and Laksh Pal Singh. A qualified dentist and classically trained musician, Gunisha represents a new wave of professionals reshaping … Read more

bigbasket Turns Bus Shelters into Green Spaces for Environment Day

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To mark World Environment Day, bigbasket, a TATA enterprise and leading online supermarket, has transformed bus shelters in Hyderabad, Bengaluru, and Delhi into lush green billboards. These garden installations bring sustainability into the daily commute, turning ordinary transit points into living testaments of environmental responsibility. In Bengaluru, one such shelter features the message: “With EVs … Read more

OML & TribeVibe Partner for Zakir Khan’s Ambitious 60-City Tour

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Only Much Louder (OML) and TribeVibe Entertainment, a BookMyShow enterprise, have joined forces to launch a landmark 60-city stand-up comedy tour featuring celebrated comedian Zakir Khan. This strategic partnership combines Zakir’s mass appeal, OML’s talent expertise, BookMyShow’s audience insights, and TribeVibe’s production strengths to deliver a large-scale live entertainment experience. Set to reach over 160,000 … Read more

Team Pumpkin Wins Digital Mandate for MamyPoko Pants Bangladesh

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Team Pumpkin, a digital-first marketing agency, has secured the digital mandate for MamyPoko Pants Bangladesh, expanding its footprint in the baby care category. The agency will lead digital strategy and execution across social media, influencer marketing, and performance-driven campaigns. MamyPoko Pants, a flagship brand from Unicharm Corporation, continues to grow its presence in both Indian … Read more

OMD Wins Under Armour’s APAC Media Mandate

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OMD, a global media agency under Omnicom Media Group, has been appointed the media agency of record (AOR) for Under Armour across the Asia-Pacific (APAC) region. The appointment follows an extensive six-month competitive pitch involving several top agencies. Effective July 1, 2025, OMD will handle both brand and performance media planning and buying for Under … Read more