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Urban Company’s New Film Tackles Bias in Migration Narratives

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Urban Company has released the fourth instalment of its powerful Dignity of Labour campaign, conceptualised by Fundamental. The new short film subtly but strongly addresses India’s ingrained bias between blue-collar and white-collar migration. The film contrasts the admiration for white-collar professionals moving from small towns to cities with the quiet prejudice against blue-collar workers making similar moves. … Read more

RummyCircle Unveils National Rummy Series Campaign with Sourav Ganguly

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RummyCircle has launched its much-anticipated National Rummy Series, a nationwide online tournament for rummy enthusiasts, with iconic cricketer Sourav Ganguly at the forefront. The campaign features a five-episode finale set to stream exclusively on JioHotstar, highlighting the competition’s intensity and grandeur. Conceptualised and executed by RummyCircle, the campaign opens with a call for entries, inviting … Read more

SW Network Wins Integrated Digital Mandate for Fujifilm’s instax™ in India

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Agency to lead digital, social, and growth marketing for the instant photography brand SW Network, a full-service advertising agency, has secured the integrated digital mandate for Fujifilm’s instax™ in India. The scope includes digital media, social strategy, and growth marketing, led by SW Growth Labs, the agency’s performance and growth marketing arm. The collaboration will focus on scaling instax™’s … Read more

RCB’s Brand Value Poised to Surpass $140M After Historic IPL Win: Qoruz

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RCB tops IPL teams in social media buzz, influencer mentions, and engagement, driving a projected 20% brand value surge. After years of close calls and viral heartbreak, Royal Challengers Bengaluru’s (RCB) long-awaited IPL championship may now fuel a new milestone: a brand value crossing $140 million, according to influencer marketing intelligence platform Qoruz. In 2024, RCB held the third … Read more

KFC Introduces the ‘Finger Lickin’ Fork’ to Solve the Rice Bowl Mess

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A silver, hand-shaped utensil brings style and function to fans of KFC’s saucy bowls KFC is turning a messy problem into a stylish solution. Responding to fan feedback about the saucy nature of its Rice Bowls, the brand has launched a quirky and premium new accessory – the Finger Lickin’ Fork. Handcrafted by jeweller Sam Ozanne, the … Read more

Cuteness Is Serious Business: How Plushies Became Brand Power Plays

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From plushies like Labubu and Jellycat to dessert mascots like Butterbear, the kidulting craze is sweeping Asia. Adult consumers are embracing toys not just for nostalgia, but as emotional comfort objects—transforming childhood icons into cultural symbols. This shift is more than a passing trend. The global soft toy market hit $12 billion in 2023, with adults … Read more

Himalaya BabyCare Unveils ‘Maa Ka Bharosa’ Campaign, Honoring a Mother’s Trust

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Series of heartfelt digital video commercials launched across online platforms Himalaya BabyCare, a trusted name in baby wellness, has introduced its latest campaign titled “Maa Ka Bharosa”, a heartfelt tribute to the unwavering trust mother’s place in the brand. This initiative celebrates the deep emotional bond between mothers and their children-one rooted in love, care, and … Read more

Fortune Revives Pickle-Making Traditions with ‘Achaar Maker Naani’ Mascot

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TV commercial rolls out in key markets of Uttar Pradesh and Bihar, backed by focused BTL activations Fortune, the flagship edible oil brand from AWL Agri Business (formerly Adani Wilmar), has unveiled the third season of its campaign ‘Achaar Ka Perfect Jodidaar’ for Fortune Kachi Ghani Mustard Oil. This latest phase introduces a new mascot – the lovable … Read more

Goa Government Urges Taxi Operators to Join App-Based Platforms to Boost Tourist Mobility and Livelihoods

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Goa Taxi App and GoaMiles spearhead smart, inclusive transport solutions for a better tourism experience In a move aimed at modernizing transport infrastructure and enhancing the tourism experience, the Government of Goais calling on local taxi operators to join state-backed digital platforms like the Goa Taxi App and GoaMiles. The initiative is part of a broader strategy to promote … Read more

Good Glamm Delays Salaries for Second Month Amid Ongoing Financial Strain

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Former employees await final settlements as company grapples with liquidity issues The Good Glamm Group has delayed salary disbursements for the second consecutive month, as the company continues to battle significant financial headwinds. Despite previous assurances that both April and May salaries would be cleared in June, employees had not received payments as of June 3 – … Read more