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Rediffusion and RAIDS Craft AI-Powered Film for Danone’s Protinex

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A first-of-its-kind initiative in India, the film is conceptualised by Pramod Sharma and produced entirely using artificial intelligence. Danone, a global leader in nutrition, health, and wellness, has partnered with Rediffusion and RAIDS to produce a groundbreaking digital film for its flagship brand Protinex-entirely created using artificial intelligence (AI). This pioneering campaign aims to ignite a nationwide protein … Read more

L’Oréal Paris Unveils Casting Crème Gloss Campaign Featuring Global Ambassador Alia Bhatt

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Fresh off her Cannes debut, Alia Bhatt sets hair goals and celebrates self-expression in this vibrant new campaign. L’Oréal Paris has launched a new campaign for its latest Casting Crème Gloss range, featuring global brand ambassador Alia Bhatt. Building on the momentum of her debut at the Cannes Film Festival, Alia now takes center stage … Read more

Godrej Industries Group & Bhamla Foundation Launch #BeatPlasticPollution Campaign for World EnvironmentDay

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Ajay Devgn and Sharvari Wagh lead the movement for sustainability through simple, conscious choices. Godrej Industries Group (GIG), in collaboration with Bhamla Foundation and BMC, has launched a campaign for World Environment Day titled #BeatPlasticPollution. Supported by UNEP, the campaign features actors Ajay Devgn and Sharvari Wagh, and promotes awareness on plastic pollution and environmental conservation through simple, meaningful … Read more

Huda Beauty Reclaims Full Ownership, Becomes Fully Independent Brand

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Huda Kattan ends eight-year partnership with TSG Consumer Partners, regains full control of her beauty empire. Huda Beauty, the globally recognized beauty brand, has officially returned to full independence. Founder and co-CEO Huda Kattan has concluded the brand’s eight-year partnership with TSG Consumer Partners, reacquiring the equity previously held by the firm. TSG Consumer first acquired a minority … Read more

Glucon-D Keeps Kids Energised in Summer Heat with ‘Energy Ka Gola’ Initiative

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Over 10,000 children across four cities received chilled, energy-boosting golas to stay active outdoors. As scorching temperatures swept across Indian cities this summer, Zydus Wellness’ Glucon-D launched a special initiative titled ‘Energy Ka Gola’ to help children stay active outdoors despite the intense heat. Reaching over 10,000 children in Lucknow, Hyderabad, Kolkata, and Mumbai, the campaign provided refreshing ice golas infused with glucose and Vitamin … Read more

HSBC Mutual Fund Inspires Indians to #RetireToMore Life, Passion, and Freedom

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New campaign encourages smart retirement planning through SIPs, targeting professionals aged 30–45. HSBC Mutual Fund has launched a new investor education initiative titled #RetireToMore, reimagining retirement as a time for more life, passion, and freedom-not the end, but a meaningful new beginning. The campaign stems from findings in the HSBC Quality of Life report, which reveals that 4 in … Read more

Leapfrog Network Appoints Vishnu Kanth Gokul as Co-Founder & CRO

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Sub-Head: With Vishnu Kanth Gokul joining the founding team, TLF Network strengthens its vision to grow with purpose, rooted in culture, & driven by values. The Leapfrog  Network, a fast-emerging powerhouse in the creative and digital advertising landscape, proudly announces the onboarding of Vishnu Kanth Gokul as Co-Founder and Chief Revenue Officer (CRO). This appointment … Read more

Durex Sparks Buzz with Bold IPL 2025 Final Ad: “18 Years, 2 Virgins. Who Will Get Lucky Tonight?”

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Cheeky tagline wins the internet as cricket and innuendo collide in Durex’s latest campaign. As the nation gears up for the IPL 2025 Final, Durex has bowled over audiences once again with its latest campaign that perfectly blends wit, timing, and irreverent charm. The ad, which reads:“18 Years, 2 Virgins. Who Will Get Lucky Tonight?”,has quickly become one … Read more

Initiative Named Media Agency on Record for Sensodent

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Mandate includes media strategy, planning, and execution across platforms Initiative has been appointed as the media agency on record for Sensodent, a specialised oral care brand from Indoco Remedies, a Mumbai-based pharmaceutical company with a global footprint in over 55 countries. As part of the mandate, Initiative will manage media strategy, planning, and execution across platforms, with a key focus on brand awareness, consumer trials, … Read more